Adobe on Air Tour

We decided to take Adobe Air to their clients and partners in a style which appealed to their non corporate style and outlook.

We organised an eleven city bus tour across Europe stopping in Madrid, Paris, Amsterdam, Brussels, London, Dublin, Stockholm, Berlin, Warsaw, Prague, Munich and Milan. The bus parked up in “cool” urban locations where attendees were invited to
attend informal presentations, mentored technical sessions staged showcases and moderated
discussions.

All this was supported by a range of cool digital media and web 2.0 style “functionality” including live video feeds, a microsite, blogs, Flickr photo sharing, a Facebook group and Twitter feeds.