Beijing Olympics

Spinifex was invited to work on the Beijing Olympic Ceremonies as the only non-Chinese production company for media and content. Working closely with Director Zhang Yimou, Director Yang, and Media Producer Yvonne Ho, Spinifex played an important role in the visual success of the ceremonies.

Both directors were open to ideas and suggestions as we strived for the best outcomes across the show. As with most projects of this scale, it is more about continual development than delivering on a specific brief. Because of the enormous complexities of the show, it was not until the heavy rehearsal phase that every component could be assessed objectively. Spinifex demonstrated both commitment and flexibility in its collaboration with Director Zhang Yimou, Director Yang and Producer Yvonne Ho from concept right up to the last moments before the event.

While working on such an important project within China, Spinifex had the unique opportunity to experience the pride of China through its people and culture. We are still continuing our strong relationships with the Beijing team and collaborating together on new projects within the country.