GPJ Stories
GPJ Connect
GPJ has kept pace with an ever changing marketplace and the evolving needs of increasingly sophisticated audiences because of our willingness to break from convention in pursuit of creating effective dialogue between brands and their audiences. This not only includes innovative storytelling techniques, but also an increasing capability in enabling our clients to build
deeper relationships through the power of listening.
The GPJ Connect program is the latest chapter in this story. It presents clients with an opportunity to begin or enhance an ongoing conversation with event participants leading to deeper relationships and a direct channel, connecting marketing activities to sales.
Why is GPJ launching a propriety Lead Capture, User-tracking and Reporting System?
Because audiences have sophisticated expectations for how they interact with brands.The next time you are just about to walk into an Apple Store, take the opportunity to observe what is taking place from an experience design perspective. You may be surprised to discover behind the casual atmosphere lies a tightly choreographed experience - the result of rigorous testing using a prototype store built in one of Apple’s factory facilities.
Creating successful conditions for customers to connect with brands requires complete control of all the variables experience designers have at their disposal. From the design of the physical space to the technology used to enrich and fulfill conversations. The decision by GPJ to develop a program which can be more tightly integrated into the overall experience design is about creating the the opportunity for more natural exchanges of information with customers.
GPJ is working with clients to explore how these tools can innovate the way they share information with event participants.
The facts about GPJ Connect
What is GPJ Connect?A mobile Lead Capture, User-tracking and Reporting System.
And an incredible channel to deliver an intimate content experience.
- With powerful input forms, reporting modules and data management tools, GPJ Connect ensures your valuable customer information is documented and managed right from the source.
- GPJ Connect provides the bridge between marketing and sales activities by collecting customer leads on site. Leads are immediately qualified and delegated to appropriate sales teams for follow-up action.
- GPJ Connects’ powerful reporting dashboard ensures management has a real-time view of all lead generation activity.
- GPJ Connect works as a standalone application on mobile wireless devices, or as an integrated module on interactive kiosks and desktops.
- GPJ Connect tracks all user activity on interactive kiosks and provides management with a sophisticated reporting mechanism to gather valuable insight into consumer interests.
The Deep Dive
Flexible, customizable, scalable.With GPJ Connect you can quickly deploy a brand-aligned Lead Capture system across all your marketing channels.
The GPJ Connect platform is built for flexibility and scalability, combining the needs of brand designers with a robust database, capable of handling virtually unlimited records.
Forms, email responses and other follow-ups are all customizable, supporting highly-targeted customer information gathering.
The system integrates with popular Lead Management Systems, so you can leverage those investments by extending the coverage of your lead generation opportunities.
Ubiquitous rich media application supported by a wide range of devices.
GPJ Connect is supported by a wide range of mobile and desktop devices and kiosks, ensuring maximum availability.The interface supports rich media content, providing ready access to promotional material while engaging with potential customers.
iPhones, iPads, iTouch and other web-enabled mobile devices can be deployed across your marketing team with GPJ Connect installed.
In-depth, real-time and customizable reporting dashboard.
GPJ Connects’ comprehensive reporting interface provides management with detailed, real-time lead statistics.The GPJ Connect reporting dashboard is accessible via the mobile device or desktop, providing management with easy access to real-time performance statistics, including:
- Individual staff lead tallies
- Total lead tallies by day, week, event
- Product interest tallies
- Lead qualification breakdowns
Advanced reporting tools facilitate a detailed analysis of lead statistics, with filters to view by specific events, dates, staff, lead qualification status, product interest and many others.
The Export tool outputs data to Excel or XML.
Additional options are available to integrate with third-party Lead Management Systems in real-time, based on lead-qualification criteria, ensuring appropriate follow-up action is taken by designated sales & marketing teams.
Anywhere, anytime cloud computing - no lead escapes!
GPJ Connect sits on a web-based platform, receptive to all devices enabled in the field.The GPJ Connect platform is always on, ensuring that authorized lead capture devices can access and input customer information from wherever, whenever. Management can also get real-time statistical updates whilst on the move
Additional modules extend GPJ Connect with extra features as required.
GPJ Connect comes with plug in modules to enhance functionality.The baseline platform can be extended to include:
- Customizable email follow-ups to customers
- Promotional coupon generation
- Integration into kiosks
- Integration into LMS
- Survey module
- Concierge local server
