PROMOTIONAL MARKETING

At GPJ, our work as promotional marketers always begins with the same question: what kinds of engaging experiences will we create today?

When you team with our global event agency, you’ll receive the full benefit of our experiential approach, including:

• Award-Winning Promotional Marketing across multiple channels
• Gaming & Sweepstakes Marketing focused on high-value lead generation

What’s more, we handle every aspect of your promotional initiative – from the preliminary strategic analysis to the final calculation of your ROI.

Promotional Marketing Case Studies

Each GPJ campaign is a hybrid of promotional marketing efforts, combining in-person events with digital, device-driven and interactive strategies. So we’re tempted to list all of our client case studies.

But in the interest of brevity and sanity, we’ll stick to some of the more unusual examples of our recent work. These feature promotional initiatives that truly pushed the boundaries of innovation.

View examples of our promotional marketing work:

Promotional Marketing

• Glaceau Pop-up Store
• Sprite Step Off
• Nissan Passionate Presenters

Gaming & Sweepstakes Marketing

• KCM & Kingsford with Keith Urban
• Country Financial - Road Trips and Guitar Picks

Promotional Marketing Services

Live events, sponsorships, interactive incentives and sweepstakes – whichever promotional tools we may use to help our clients, our goal is to create engagement and motivate customers.

That’s why our international team works so hard to give you:

• Live Experiential Events that combine in-person and digital strategies to maximum effect
• National and Global Road Shows designed to drive consumer engagement, brand loyalty and new sales
• Product Launches that stimulate sales, press coverage and social sharing
• Public Exhibitions and Trade Shows backed by nearly a century’s worth of event management experience
• Guerilla Marketing dreamed up by our award-winning team of designers, programmers and creative strategists
• Corporate Hospitality with sophisticated environments and entertainments to foster qualified leads
• Passionate Brand Ambassadors who actively seek and build relationships with consumers

Gaming & Sweepstakes Marketing Services

GPJ often provides gaming and sweepstakes marketing services for promotional campaigns. It’s a strategic decision we make with each client on an individual basis.

When we do introduce these elements into your campaign, we focus on providing:

• Targeted Sweepstakes that use live and digital promotion to deliver your brand message
• Online and Device-Driven Experiences to encourage social sharing and long-term engagement
• Video and Online Game Marketing that immerses users in imaginative brand environments

Benefits of Experiential Promotional Marketing

So what’s the difference between typical promotional marketing and the GPJ approach? If promotional events generate interest, GPJ promotional experiences generate action.

Suddenly, passive consumers become vocal brand advocates. Where once there was faint name recognition, there is now a deep and trusted brand relationship. Action is what our clients tell us makes the difference.

Not to mention experiences that:

• Electrify Audiences and Consumers: In a world of instant communication, making a statement has never been more important. Which explains why our creative strategists, programmers, architects, digital experts and event planners put so much effort into that award-winning first impression.
• Stimulate Buzz and Social Sharing: We ask ourselves a lot of questions when we’re planning your promotional marketing. What will people want to talk about with their friends? How will they want to share it? How many ways can we give them to spread the word? Then we answer them with multiple touch points and innovative sharing tools.
• Integrate Online, Device-Driven and Virtual Technologies: Touch screens, motion sensors, online treasure hunts, virtual realities - wherever your audience is, and whatever they’re experiencing, they always remain in your branded environment. And connected with your message.
• Generate Qualified Leads: It’s something we’ve seen proved time and again with our clients. Strategic promotional marketing that’s focused on engagement generates high-value leads.
• Reduce Overall Marketing Costs: GPJ is a full-service global event agency, which means we keep everything in-house and under our control. Each element in your promotional marketing portfolio, from event logistics to design, is streamlined to reduce your overall budget.
• Produce Measurable ROI: Whether it’s a 50% increase in new product sales or a doubling of attendee numbers, we’re here to ensure your promotional marketing efforts see a noticeable ROI. Tracking and post-campaign analysis plays an integral part in our promotional marketing services.

Talk to Us About Your Challenge

If you would like to discuss your promotional marketing efforts or have more questions about GPJ’s gaming & sweepstakes marketing, we are always happy to help. Please contact:

Jeff Rutchik

Executive Vice President
Client Services Worldwide
Phone: 617 535 9912

Email: sales@gpj.com