IBM Conferences

The IBM Information On Demand EMEA Conference opened the doors to market leadership and delivered real ROI.

IBM set out to create the IOD category in Europe and become the market leader with an annual pan-European conference. GPJ oversaw end-to-end conference management, including marketing support and logistics, speaker management, and conference and video production for 450+ sessions including a Meet the Experts event, graphics management and high-level receptions.

GPJ and IBM partnered to coordinate consistent event communications and messaging that was relevant to all audience groups. An internal web portal for sharing assets was developed to provide seamless management.

Product-specific educational opportunities with sought-after programming was delivered via consistent multi-channel messaging to over 2,000 attendees. The result was 400+ one-on-one executive meetings and 750+ leads.