Launch of ICC London

GPJ worked with ExCeL London to develop a broad launch strategy for London’s first International Convention Centre.  His Highness Sheikh Sultan Bin Tahnoon Al Nahyan joined Mayor of London Boris Johnson and ExCeL CEO Kevin Murphy in a keynote opening ceremony, before guests were invited to a networking lunch and drinks reception. 

GPJ worked closely with ExCeL London to design the campaign theme, a pre-event viral campaign featuring Mayor of London Boris Johnson as a London taxi driver, opening keynote content, script speakers and create 5 video pieces for the session designed around core messages. 

Since the launch, ExCeL London has confirmed more than £66million of new business for the ICC.  The campaign generated press coverage with a valuation in excess of £500,000 with more than 14million people viewing coverage of the launch.