GPJ Named #1 Event Marketing Agency
Advertising Age's Annual Agency Report ranks GPJ the top agency in its class for the third consecutive year.
Register Now: CMOs on Engagement Marketing
Register today for a unique event (Thursday May 24th in Boston, MA) where CMOs from Bausch + Lomb, Liberty Mutual Insurance, Boston Red Sox and Life is Good Share insights into how they are engaging their customers to drive better marketing results.
GPJ in Forbes: It's All About Brand Experience
GPJ's David Rich, SVP, Strategy + Planning, discusses the power of branded events and experiences in Forbes' CMO Network.
GPJ Clients FIAT and Cisco Win Coveted Ex Awards
Two GPJ clients took home Ex Awards - the industry's highest honor: FIAT for Best Pop-Up Store/Retail and Cisco for Best Digital + Live experience. They were selected from hundreds of submissions from across the globe for both their core idea and execution.
GPJ Expands in Middle East with Action Impact
Global experience marketing agency George P. Johnson today announced a strategic partnership agreement with Action Impact, (http://www.actionimpact.com/) the leading brand experience agency in the Middle East. Under the terms of the agreement, Action Impact will represent GPJ in the MENA region, providing support to GPJ clients, while GPJ will support Action Impact regional clients internationally.
Vote for the Best Brand Experience Ideas!
Public voting is now open on Boston.com for our inaugural brand experience design competition - I've Got Game - featuring the UK's Liverpool Soccer Club! Check out some of the great ideas from New England's best design students and vote for your favorite!
Creating Brand and Consumer Connection
Marketers are constantly looking for new and creative ways to engage and establish an emotional connection with consumers. At the same time, they face added pressure to demonstrate a tangible return on marketing investments in an increasingly complex, information-overloaded environment; one where it has become increasingly harder to connect with consumers in an engaging and relevant way. The solution? Experiential marketing.
B2B Mag: Always-On Virtual Experiences
IBM's Larry Cook and GPJ's Kenny Lauer on how physical and digital experiences blend to drive customer engagement.
EM Tip of the Month: The Social Enterprise
GPJ's Kurt Miller offers ways that brands can leverage content and a more social brand experience to drive results.
GPJ in MediaPost: Inspiring Audiences
GPJ's David Rich: "For 100 years, event and experience marketing campaigns have consistently cut through the clutter of marketing precisely because the premise behind these campaigns has been that serving the audience with useful information or inspiring them with an irresistible experience must take priority over the brand message."
Chrysler and IBM Champion Power of Live Events
Bolstered by digital, live experiences are activating brands like never before.
Digital Experience Maven Esther Lim at SXSWi Next Week
GPJ Executive Director of Digital Experiences speaking on "The Rise of Co-Created Storyworld Communities" at SXSWi.
Chrysler and Scion Use Experiential and Interactive
Event Marketer gives a nod to two of the world's most progressive brand marketing teams, who focus on creating intimate, event-based brand experiences (this time through auto shows).
Brad Bryen Joins GPJ in NYC
Experiential industry veteran joins #1 ranked experience marketing industry.
Motorola the Talk of CES 2012
GPJ is helping Motorola launch new products at CES 2012 with this amazing stunning brand experience.
GPJ in Forbes: Retailers Blurring Physical, Mobile & Online
GPJ's Strategy + Planning lead in Forbes on "synching presence to (purchase) inspiration."
Latest High Tech Product Launch
Toyota embraces technology to engage customers in a more immersive, effective brand experience.
Scion's Interactive Consumer Experience
Scion embraces dynamic, content-driven brand experiences to reach consumers.
COVERGIRL and Taylor Swift Campaign Wins Billboard Award
GPJ sister agency G7 helps COVERGIRL win concert marketing award from Billboard for marketing innovation
The Taxi of Tomorrow Hits NYC
Nissan's Taxi of Tomorrow brand experience at the Flatiron Building introduces the public to a remaking of the iconic NYC taxi.
Emerson Reboots its Brand Experience
Event Marketer Magazine takes a quick look at how this tech innovator shook things up at this year's Oracle Open World.
GPJ Named #1 Agency by Special Events Magazine
Recognized for its focus on more strategic and creative ideas, technology, and social media, global and independent experiential agency George P. Johnson (GPJ) has once again been named the top special events agency by Special Events magazine.
GPJ Announces Creative and Strategy Promotions
The world’s top ranked experiential marketing agency, George P. Johnson, today announced the promotion of two senior executives: Mark Mullen to Vice President, Strategy + Planning and John Trinanes to Senior Vice President, Creative.
IBM's THINK installation at Lincoln Center
Fast Company covers a landmark public exhibit created by IBM to celebrate both its vision for a "smarter" future as well as the company's 100th year anniversary.
Largest Projection Mapping Ever: Moscow Day
Fellow Project: WorldWide agency Spinifex just created the largest projection mapping project EVER, celebrating Moscow Day and sponsored by Alfa Bank.
Brand Marketing in a Downturn: Amour on CNBC Squawk Box
Project: WorldWide Asia Pacific CEO Mike Amour on CNBC Asia advises brand marketers to stick to the fundamentals to thrive in the face of economic headwinds.
The 24/7 Digital Experience: IBM's VEC
This article from Event Marketer covers IBM's groundbreaking Virtual Event Center - named the best 100% virtual event of 2010 - and its remarkable impact on IBM's business.
CNBC: Global Brand Marketing
Project: WorldWide's Mike Amour on CNBC's Squawk Box with guidance for brands playing on the global stage.
FIAT Gallery Wins #1 Pop-Up Retail Experience of the Year
GPJ's assignment for FIAT's Gallery in NYC's SoHo district was named the best Pop-Up Retail/Brand Pavilion activation of the year by Event Design Magazine. Check out the full release here: http://bit.ly/pvMw2B
CEMA Highlights GPJ Digital Lead Kenny Lauer
Leading organization for tech event marketers profiles GPJ's digital lead and his new LEAp social and digital media offering for experiential campaigns.
Honda's Civic Study Tour Blurs Online and Physical Experience
Honda and GPJ merge the digital and physical, using Facebook to drive buzz around multi-school Civic Study Break Tour and SMS to insure deep interaction and product education.
Ex Award 'Best Virtual Event of 2010': IBM Virtual Event Center
11 May 11Video: Camp Jeep Named Top Brand Experience of the Past 25 Years
The 2011 Exhibit Design Awards bestows "Best Exhibit of 25 Years" on Chryslers's Camp Jeep New York 2004.
AdAge Ranks GPJ #1 Event Marketing Agency
The much-watched 2011 Annual Agency Report marks GPJ as the #1 event agency, confirming the value of strategic brand experiences online, on devices and through physical events.
Del Grossi Joins GPJ in Brazil
26 Apr 11Style and Design at Fiat's SoHo Gallery
PSFK gives a thumbs up to Fiat's style-conscious brand activation
Virtual is a Long Term Advantage
GPJ's David Rich comments on the impact of virtual extensions to physical B2B brand experiences such as trade shows and conferences.
PROJECT: WORLDWIDE ACQUIRES PARTNERS + NAPIER
Engagement Marketing Network Adds Award-Winning Marketing Agency to Global Roster
After Six Consecutive Years of Growth, Partners + Napier Gains Global Platform
Auburn Hills, MI (March 17, 2011) – Project: WorldWide today announced the acquisition of Partners + Napier, a full-service agency ranked by Advertising Age as one of the top small agencies of 2010. The deal furthers Project: WorldWide’s mission to offer a new solution to marketers: an independent, global agency network grounded in engagement marketing. Financial terms are not being disclosed.
This move comes on the heels of six consecutive years of growth at Partners + Napier, which handles branding, advertising, digital and shopper marketing duties for top North American consumer and BtoB brands, such as Eastman Kodak Company, Delta Private Jets, UPS and Bausch + Lomb.
“Partners + Napier is a highly accomplished agency that adds award-winning brand strategy and best-in-class brand communications talent to our global network. Powered by talent who grew up away from Madison Avenue, its heritage and unique agency culture make it a perfect fit for our approach to engagement marketing,” said Robert G. Vallee, Jr., Chairman and Chief Executive Officer, Project: WorldWide.
Partners + Napier joins Project: WorldWide at a time when brands are seeking new ways of engaging consumers, employees and other audiences. Project: WorldWide provides Partners + Napier with a platform to create, produce and execute ideas efficiently and measurably on a global scale, unencumbered by the constraints of the traditional holding company model.
“Project: WorldWide is a like-minded network of agencies that are bringing real innovation and impact to ambitious clients through an engagement-focused approach,” said Sharon Napier, CEO of Partners + Napier, who will also serve on the Project: WorldWide Global Strategic Leadership Team. “Our cultures are very similar in that we both champion entrepreneurial, client-focused and strategic thinking, and we’re excited to be part of this alternative model.”
The Project: WorldWide model benefits marketers who aim to generate consumer demand through ideas grounded in engagement, as opposed to traditional advertising and marketing, executed across a truly collaborative global network. The employee-owned network promotes a non-media-based revenue model, placing value on ideas instead of media spend. Project: WorldWide ensures a complementary, non-competitive approach, placing clients’ needs at the forefront of the business.
Napier added: “Being part of Project: WorldWide will give us the infrastructure, capabilities and platform to continue to grow with the momentum we have built over the past six years, while we maintain the same culture and spirit of independence that has made us who we are.”
In joining Project: WorldWide, Partners + Napier aligns itself with companies including award-winning experience marketing agency George P. Johnson, G7 Entertainment Marketing, interactive marketing shop JUXT Interactive, multimedia production content company Spinifex and several other agencies globally.
###
About Partners + Napier (www.partnersandnapier.com)
Partners + Napier is an ideas agency of 150 creative minds, with full-service offices in Rochester, NY and Atlanta, GA, and field offices in New York, NY and San Francisco, CA. The agency serves a diverse roster of local, national, and global clients, including Eastman Kodak Company, Delta Private Jets, UPS, Constellation Wines, US and Bausch + Lomb. In 2010, Partners + Napier was honored by Ad Age as one of the top small agencies in the country and was also recognized as one of Ad Age’s 30 Best Places to Work in Marketing & Media. Partners + Napier is a Project: WorldWide agency.
About Project: WorldWide (project.com)
Project: WorldWide is a privately owned, independent and global network of specialized agencies that gives marketers access to big ideas and the ability to deliver those ideas across multiple channels in a seamless, integrated fashion. Wholly- and partially-owned Project: WorldWide entities include George P. Johnson, Partners + Napier, JUXT Interactive, G7 Entertainment Marketing, The Spinifex Group and Raumtechnik. Project: WorldWide agencies currently serve many of the world’s top brands, including BMW, Cisco, Chrysler, IBM and Toyota, through online and physical brand experiences, enabling marketers to use engagement as means to improve marketing results and generate greater ROI through more targeted, relevant and meaningful brand experiences that create, deepen and accelerate profitable relationships.
Media Contacts:
Tom Maher
Director, Marketing Programs
PR and Corporate Communications
Project: WorldWide
617-535-9820
tom.maher@project.com
Theresa Tepper
Managing Director
Powell Communications
212-475-6303
ttepper@powellny.com
Albitz: "Experiential Moving to the Center"
In this "Profile in Leadership", Erik Hauser of the Experiential Marketing Forum chats with GPJ's lead Creative Robert Albitz on creativity, design and what the future holds for marketers and agencies alike.
Toyota and Lexus Use Media to Delight NAIAS Attendees
PSFK takes a look at how the auto maker is using 'video pillars and walkways' to amaze attendees.
Toyota's Multi-Touch Wall Shines in Detroit
Event Marketer takes a close look at Toyota's multimedia installation at the North American International Auto Show.
Cisco (once again) Innovates Virtual Events
Event Marketer Magazine looks at the second year of the Global Sales Experience and how Cisco and GPJ evolved the brand into a cutting edge, global "hybrid" event.
Social Media Expert Sheri Sullivan Joins GPJ's Global Strategy Practice
Move reflects demand for social media marketing that delivers strong results
NY Times: IBM and Cisco's Virtual Events
15 Nov 10'Letters for Lyrics' Campaign Nominated for Billboard Touring Award
Integrated online, mobile device, concert activation and dealer network program helps Zac Brown Band and RAM Trucks engage millions and send 300K+ letters to US troops serving abroad.
GPJ to Keynote Virtual Event on Hybrid Event Marketing
Register now to hear from GPJ Senior Vice President, Client Services, Fiona Bruder, on best practices in hybrid event marketing, as well as insights from IBM and Fortune Magazine. Event date: December 9th, 10-12pm PST.
Free Digital + Exhibit Marketing Guidance Available
New Digital + Exhibit Marketing Insights 2010 provides a roadmap to trade show marketers on how to implement social media, microsites and more
GPJ and InXpo Renew Virtual Event Partnership
27 Oct 10Report Indicates More Events Embracing Digital Media
19 Oct 10New Agency Network Project: WorldWide Launches
07 Oct 10George P. Johnson and The Active Network Inc. Form Event Technology Alliance
30 Sep 10Cisco's GSX hybrid event engages 21,000
30 Sep 10Planning 2011? Download EventView 2010 research now
21 Sep 10AMD awards event marketing AOR to GPJ
15 Sep 10Behind the scenes at JUXT Interactive
13 Sep 10AMD picks GPJ for global event marketing AOR
01 Sep 10Jeep Rocks and Rolls Across the Country to Introduce Vehicles
19 Aug 10NBA: Coolest brand engagement in our website's history
Pro Award Finalist for Best Web-Based Promotion
Podcast Interview: RISE Award winner David Rich interviewed about strategy, social media and more
09 Aug 10GPJ Appoints Kenny Lauer Digital Lead
03 Aug 10Planning for 2011? Download GPJ's Marketing+Procurement report
03 Aug 10Two Sprite campaigns in running for best web promotion PRO Award
29 Jul 10EA uses rich media to compete at E3
28 Jul 10Strategy pioneer David Rich receives MPI's elite RISE Award
Recognizes lifetime contribution to strategic marketing
EA, Virgin Mobile, Boston Scientific and others join GPJ in EM roundtable
16 Jul 10GPJ's Robert Vallee Named to BtoB's Who's Who in Marketing
15 Jul 10Exhibit marketing retains strategic power to engage customers
23 Jun 10GPJ's "Take Me There Boris" Viral Campaign Launches London's New ExCel
21 Jun 10GPJ and Brand Marketers Re-think Customer Engagement
21 Jun 10GPJ and Mayor of London Launch Take Me There Boris Campaign
Promotional effort for launch of London's ExCeL
Nearly half of CMOs Use Experiential for Engagement
16 Jun 10Engagement Moves Up the CMO Agenda
07 Jun 10Event Marketer IT List: GPJ the Master of Hybrid Event Marketing
07 Jun 10GPJ's Rich Honored with MPI RISE Leadership Award
First-ever RISE award winner for Industry Leadership
JUXT Re-Designs Sprite.com, Highlights Sponsorship
24 May 10Video: Cisco's Grand Ex Award for Cisco Live!
18 May 10GPJ Appoints SF Office and Strategy Leads
Higgins and Mullen join GPJ's fast-growing northern California office
GPJ Ranked #1 Event Marketing Agency by Ad Age
30 Apr 10Download Our Guide to Cutting Costs and Increasing ROI With Portfolio Planning
Part of GPJ's 'Create Results' series with the Event Marketing Institute
Finance and Marketing: A Quick Guide to Deeper Collaboration
26 Apr 10COUNTRY Financial Launches "Road Trips and Guitar Picks"
26 Apr 10GPJ's Kurt Miller On 'Holistic' Event Marketing Using Digital
26 Apr 10MarketingDaily: Country Financial Sponsors 'Road Trips'
23 Apr 10GPJ UK Appoints Dobson Director of Public Events
20 Apr 10Winning Design: PSFK Gives Nod to Infiniti at NY Auto Show
13 Apr 10Gaming Deepens Audience Engagement
02 Apr 10Lexus' 'Darker Side of Green' Event Brings Out Starpower
Kevin Bacon, Maggie Gyllenhaal and others support climate debate
Jeep's Tweet To Win Contest Winner Celebration
Jeep blends social media and event marketing at the NYIAS
GPJ Client Programs Nominated for Four Ex Awards
Nods for innovation in interactive design, virtual and more
GPJ Named GM 2009 Supplier of the Year
23 Mar 10Country Financial's 'Road Trips and Guitar Picks' Launches
Jewel, Jason Aldean join 360 experiential sponsorship campaign
GPJ Handles June Launch of ICC London Excel
14 Feb 10Exclusive: CIT Cribs Goes Inside GPJ UK
11 Feb 10GPJ Empowers Marketers to Tackle ROI Quest
10 Feb 10Cisco Awards Networkers Middle East to GPJ
01 Feb 10Salesforce.com Harnesses Web for Dreamforce
15 Jan 10Cover Story: Cisco's GSX Re-defines Emerging Virtual Event Model
11 Jan 10GPJ's Portfolio Approach to Strategic Event Marketing
22 Dec 09Happy Holidays and New Year from GPJ!
Happy Holidays and New Year from GPJ!
Event Marketer Best Practices: Cisco and GPJ Set the Bar High with GSX
19 Nov 09GPJ Clients Win Experiential Design Awards, Bank of China and MINI Take Home Gold
17 Nov 09Alternate Reality Gaming Engages 19,000 at GSX
15 Nov 09Marketers Use Gaming to Drive Engagement, GSX Breaks New Ground in Virtual
12 Nov 09Making the Case for More Insightful Experiential Metrics
12 Nov 09Mobile Marketing Extends Reach, Impact of Sponsorship Dollars
11 Nov 09Clorox Wins Billboard Sponsorship Award, 2nd GPJ Client to Win in Four Years
13 Oct 09Gaming and Virtual Reality at Cisco's Annual Sales Meeting
07 Oct 09GPJ Helps Clorox and Keith Urban Become Top SMS Texting Program
06 Oct 09GPJ Digital Study Guides AMA Look at Virtual
29 Sep 09Register for the New England Marketing Summit
For brand marketers only, developed by the Boston Business Journal, The Ad Club and GPJ
GPJ Again Named to CMI's Top 25 List
Corporate Meetings and Incentives Magazine
Vote for Keith Urban and Clorox for Billboard Award!
11 Aug 09Forrester's Owyang on social media for virtual events
06 Aug 09Social Media a Competitive Edge for JavaOne Conference
29 Jul 09Cisco and GPJ Rock Attendees at Partner Summit
27 Jul 09Enhancing Exhibit Marketing with Twitter
24 Jul 09Register for Next Friday's Virtual Event Webcast
24 Jul 09Video: Event and Digital Measurement's Holy Grail
22 Jul 09GPJ's McGonnigal Video Interview on Events as Original Social Media
21 Jul 09GPJ CFO ranks among BtoB's elite "Who's Who" in marketing
20 Jul 09GPJ's Myhre Appointed to ISES UK Board of Directors
19 Jul 09GPJ's Lauer Addressing Digital Gameplans at CEMA
17 Jul 09Face to Facebook
07 Jul 09Snapshot: Why Marketers are Using Digital
06 Jul 09Optimizing Live Experiences with Digital Media
02 Jul 09GPJ Summer Sponsorship Activation Brings Clorox and Urban Together
01 Jul 09Webinars Are the Virtual Media Format of Today
30 Jun 09The Right Marketing Mix For 2010 Planning
Corporate and Incentive Travel Magazine
Event Planners Expanding Use of Digital Marketing Tools
23 Jun 09Report: Digital Best Practices for Exhibitors
Digital + Exhibit Marketing Inights 2009
Digital Media on the Rise in Event Marketing
08 Jun 09Recorded Digital Webcast Now Available
03 Jun 09Email, Webinars Top Digital Marketing Tactics for Event Planners
03 Jun 09Producing Your First Virtual Event
03 Jun 09Report reveals digital marketing now an essential part of exhibitions
01 Jun 09New Report Confirms Emerging Link Between Exhibit Industry and Digital Marketing
01 Jun 09Webinars Rule Digital Events Landscape
31 May 09GPJ's Meyer at Virtual Edge: Engagement Model has Flipped
29 May 09GPJ Leading the Virtual Edge Conversation
29 May 09Register for Digital Webcast
Digital + Exhibit Marketing Insights 2009
The Enduring Value of Face Time
04 May 09GPJ Clients Lead Ex Awards for Second Straight Year
28 Apr 09Global EventView Report Confirms that Events and Web Lead the New Marketing Mix
27 Apr 09GPJ Appoints Interactive Marketing Expert Kevin Aires Director, Digital Experience
24 Apr 09Fewer Attendees, But More Qualified and Purchase-Ready
16 Apr 09Still Rising: Events Critical in This Economy
14 Apr 09Virtual Events Gain Experience With InXpo And George P. Johnson
10 Apr 09Industry Message: Events Grow Sales
08 Apr 09Justifying the Value of Meetings and Events
01 Apr 09GPJ and InXpo Partner For Virtual Events And Experience Marketing
01 Apr 09GPJ and InXpo Partner: Bring Experience and Virtual Marketing Together
25 Mar 09GPJ is On the Move In Virtual Events
10 Mar 09Video: GPJ's Strategy Lead With Data and Content on Event Marketing
Video interview with GPJ's David Rich from the show floor of Meet Different in Atlanta
GPJ and Spinifex Formalize Relationship
09 Mar 09The importance of event marketing in a down market
BtoB Magazine (cover story on event marketing)
Kurt Miller Joins GPJ's Global Strategy Team
NY Times: People and Accounts of Note
News Briefs: Kurt Miller Joins Leading Strategy Team
18 Feb 09On Demand Content: EventView 2009: North America
GPJ's David Rich and MPI's Katie-Callahan Giobbi present EventView North America findings at MPI's Meet Different event in Atlanta February 8th
Report shows event marketing increasingly crucial to marketing mix
10 Feb 09Event Marketing Makes Gains
28 Jan 09GPJ Helps Bring Clorox and Keith Urban Tour Together
11 Jan 09Events and Online Enable True Reputation Management
08 Jan 09GPJ Makes Key Hires in London
02 Jan 09Marketers Need to Make Every Dollar Count
08 Dec 08Live Wired: GPJ's OnLive Approach to Marketing
OMMA Magazine - subscription required
George P Johnson boosts digital offer through acquisitions
04 Dec 08VMware and GPJ in Europe Win Best Event from EIBTM
01 Dec 08GPJ's Robert Vallee is in the Driver's Seat
24 Nov 08GPJ's David Rich Appointed to MPI's Global Corporate Council
Corporate Meetings & Incentives Magazine
Veteran Marketer Lexi Noble Joins GPJ
San Francisco Chronicle: Movers & Shakers
GPJ Ranked #6 on PROMO 100 List of Top Agencies
19 Nov 08Using Events to Drive an Integrated Marketing Model
Northwestern University Medill School's Journal of Integrated Marketing
Experience Agency Acquires Mobile and Interactive
10 Nov 08Event Marketing Firm Acquires JUXT Interactive
10 Nov 08George P. Johnson Purchases MobilePromote and JUXT Interactive
09 Nov 08GPJ Acquires JUXT Interactive and MobilePromote
09 Nov 08Marketing Agency George P. Johnson Acquires MobilePromote and JUXT Interactive
04 Nov 08With airlines in trouble, cruise ship marketing has it perils and perks
31 Oct 08EventView data confirms the importance of events during an economic downturn
23 Oct 08Musicians, Marketers on the Record, if Not the Same Track
22 Oct 08GPJ Offers Crash Course on Sponsorship at NYC Music Marathon
20 Oct 08Make Global Events A Powerful Business Asset
25 Sep 08Experience Marketing Drives Brand Engagement
18 Sep 08Connecting Experience Marketing and Sales Teams
CMO Council's CLOSE Portal for Sales Leaders
GPJ Again Ranked Among World's Top 25 Meeting Agencies
Corporate Meetings and Incentives Magazine
Looking Back
Event Marketer Magazine<br><br>IBM and GPJ sit down with Event Marketer to talk about the largest agency consolidation in history
Design Must Bring the Brand (or Candidate) to Life
21 Aug 08Next Generation Event Consolidation in Pharma
20 Aug 08GPJ Creates Experiences in Beijing
13 Aug 08Olympic Pavilions Highlight Commitment to China
06 Aug 08GPJ Creates Olympic Pavilions for Lenovo, Bank of China
14 Jul 08A strategic approach to more effective event marketing
27 Jun 08Using experience marketing to drive the integrated marketing model
25 Jun 08Global Strategic Meetings Management
10 May 08IBM's global event portfolio prespective
21 Mar 08EventView North America released with webcast
05 Mar 08GPJ Expands in Nashville
02 Mar 08Cisco: portfolio management drives effectiveness
28 Feb 08GPJ expands with fabrication and storage facility
27 Feb 08Touch and Go: GPJ on interaction design
