If you’re a New England-area marketer we’ve got a special treat for you this June: every year we do a blowout event with the American Marketing Association to kick off the summer featuring…
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Snoop Lion and Neuromarketing?
The Power of Honest Marketing
With so much of today’s marketing and advertising world filled with hype and chatter, it’s refreshing to see Samsung dive into its Galaxy S4 product design process to show consumers…
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Projection Mapping Time Machine
There’s no harder audience to impress than the media – they’ve seen and heard it all. Except, they haven’t. Check out this projection mapping “time machine” we did for VW, along with…
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Scion’s Multisensory Ghost Glass
The Favorite Website Awards (FWA) named the Ghost Glass project for Scion, a collaboration between GPJ and our sister agency JUXT, to their featured “Site of the Day” slot. It’s…
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How Does Experience Design Work?
To bring attention to the discipline of experience design and its application to digital, experiential and other marketing activities, we launched the Brand X Challenge in January 2013,…
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Second Screen Is Here to Stay
Time Warner’s Medialab has some new research out indicating that “second-screen apps that complement the TV viewing experience can heighten people’s response to the advertising and…
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3D Printed Speakers + Light Show
Wired’s got a cool video showing how a startup team built custom semi-transparent speakers using 3D printing technology and then mashed them up with special LED lighting. The sound…
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Timing Great Brand Conversations
A billion people use Facebook’s news feed function, so we are used to seeing a constant stream of updated information on an ongoing basis. But will executives want to see and interact…
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BMW Remakes Its “Sound Logo”
BMW is remaking its distinctive double-gong sound that has ended every TV and radio commercial since 1998, leaving the graphic logo untouched, reports PSFK (link below). Even if that…
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Brand Insights From The Rooster
Bloomberg Businessweek’s recent look at the rise of the now-ubiquitous Sriracha Hot Chili Sauce – or “rooster sauce” – is not only highly fascinating to all of us foodies…
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Hands-On vs. Minds-On
One of the things we talk about a lot at GPJ is getting our clients’ audiences not just hands-on with the product or service, but to ultimately get them “minds-on”, meaning that…
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How Focused Is Your Marketing?
Did you catch any of the Launch Festival? If not, there’s a lot of video from the event that’s worth checking out. It’s one of a handful of important incubating events where young…
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Today All Brands Are Global
All brands today are global. By this we mean that connectivity and peer networks are taking a campaign’s central idea and spreading it like wildfire across formerly impermeable barriers: …
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NYC MOMA Explores Design/Gaming
A new exhibit at the Museum of Modern Art, “Applied Design”, turns a lens on video games as recreational…
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“Distributed” Brand Experiences
This piece running on Mashable got our attention – the orchestra at the Oscars was located…
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Trend: Brands’ Interactive Ads
Public interactive installations are getting a ton of attention right now from consumer brands. Think of it as “try-vertising” version 2.0. Done well, they give consumers a chance…
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Erasing the Digital-Physical Divide
We don’t look at the explosion of smarter technology as a way for people to keep adding devices and applications to their already busy lives. Rather, true human-centered design should…
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The Sydney Opera House Project
Consumer and B2B brands have a lot in common with the world’s great art institutions and can draw some important lessons from how they market themselves. Similar challenges both groups…
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Reinventing Auto Brand Engagement
We recently helped a few of our auto clients rethink how to engage consumers and industry media through auto shows; this meant looking at customer demographics, brand positioning and…
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Beck’s 360-Degree Online Experience
Beck’s “Hello/Again” collaboration with Lincoln and director Chris Milk is truly inspiring. They’re giving online viewers the ability to experience a Beck performance of David…
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Cool Agency Work: Cisco’s GSX
We believe employees are a brand’s #1 marketing asset. When you have an authentic brand culture brought to life every day by passionate people, everything else falls into place. Our…
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Mind-blowing Data Viz Ideas
This recent article from Co.Design on the “Best Infographics of 2012″ is pretty fantastic,…
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Welcome to the Brand X Challenge!
To celebrate the power of experience design to transform brands – and to introduce the discipline to the next generation of brand design thinkers – we are proud to finally announce…
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Wired’s Anderson: 3D Print Revolution
Marketers everywhere are seeking out ways to personalize products as a way to deepen affinity and loyalty. 3D printing will figure large in this. Imagine a time when a camera maker…
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ARF: Always-On Shopping?
Marketing research group The Advertising Research Foundation has a new study out that finds consumers are being influenced by social media interaction with brands to the extent that…
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Beyond the Green Screen
We’re big believers in art as a source of new ideas for brand marketers, especially music and performance. So this 3D interactive technology – basically a digital canvas that meshes…
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Cool Agency Work: PacSun’s GSOM
When California-based and branded youth fashion retailer PacSun sought to make its “Golden State of Mind” campaign more engaging, it worked with our sister agency JUXT to create a
Make it Personal: Diesel’s Days to Live
To promote its new line of Timeframes watches, Diesel created a unique application that determines how many days…
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Lego’s Custom Robots
How can you create deeper brand engagement? Lego’s new Mindstorms EV3 robots give…
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Cool Agency Work: “The 100 Innovationer”
Our partner PS Communications in the Nordic region has created a display of the 100 most important innovations in the history of mankind, called Read More
Forecast: 2013 Marketing Trends
Fast Company’s Co.Create sat down with top brand strategists to forecast what changes in consumer and media trends we can expect and how it will shape the marketing industry…
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Displair makes an appearance at CES
As the annual Consumer Electronics Show (CES) opens up today, we’re taking a look at some of the cool new products that are display. One of these is a new screen-less 3D display by…
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Google’s Future UI?
Google Creative Lab and BERG teamed up to experiment and sketch out what the future Google user experience will look like. Through a series of videos they use light and Read More
A Bath Without Water
A simple conversation with friends sparked an idea that led young Ludwick Mirshane down a path to solve a small, yet global problem: bath time. While this Ted Talk focuses on how Mirshane…
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Pablo Picasso’s Light Drawing
Life Magazine recently published some of Pablo Picasso’s rare/never seen before work. Using a small electric light in a darkened room, he created images he called “light…
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Cool Agency Work: Skyfall Interactive by Spinifex Group
Have you ever wished that you could be a top-secret spy like James Bond? For the premier of the new James Bond movie “Skyfall,” Spinifex Group allowed fans to see what they would…
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Mount Everest, in Two Billion Pixels
Photographer, activist, and adventurer David Breashears produced an image of Mt Everest comprised of billions of pixels and uses Amazon Web Services to deliver it fast over the web….
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Firewall – An Interactive Installation
This touch sensitive interactive installation created by Aaron Sherwood and Mike Allison, called Firewall, reacts to the depth and pressure placed on the spandex membrane through light…
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Hong Kong Kids Design a New McDonald’s
To re-imagine the brand’s retail experience, McDonald’s launched the “I’m Amazing” campaign, which enlisted the kids of Hong Kong to draw and submit their perfect restaurant for…
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Could You be Sued for Cyber Slacking?
As crazy as that sounds companies may be able to sue their employees for cyber slacking. In 1986 a policy called the Computer Fraud and Abuse Act was created to target those who violate…
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The Future You
Ever wonder what you will look like 30 years down the road? Retirement firm Merrill Edge has created an interactive…
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Cool Agency Work: Times Square Dunk Tank
Juxt resurrects the Vaudeville act with an interactive billboard-social media campaign created for Clear Channel Spectacolor. Placed in the middle of Times Square, the crowds got a…
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Could Your T.V. be Watching You?
Your DVR may have its eyes set on you (in the near future). From actions such as cuddling, talking or fighting, Verizon’s recently filed patent for a new activity monitoring DVR will…
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Now You See Me – Now You Don’t
After numerous years of longing for super powers it seems that one power isn’t unobtainable – invisibility. In a page straight from Harry Potter, the U.S. Military has been working…
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iPad Foosball Table
Turn your iPad into an interactive multi-player Foosball game with this newly launched product from New Potato Technologies. With a classic…
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Sandy Benefit Concert Takes to TV, Web and Radio
Expecting viewership ratings in the Superbowl range, the Sandy Benefit Concert 12-12-12 is a highly anticipated event and the largest effort to bring in donations for Sandy relief efforts….
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Chat with Santa
Not sure if you’ve been naughty or nice? Skip the trip to the mall and ask Santa yourself in an interactive chat session…
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Is the SEC Playing Catch Up?
It appears the SEC is behind the eight ball in integrating social media with normal business practices. The Security…
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The End of the World Part 2?
Although the Mayan prediction of the world ending on December 21st 2012 fell short, an interesting piece by Co.exist has recently been making its rounds on the internet….
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Cool Agency Work: The Kodak Moment by Partners + Napier
Ever have the urge to one up your friends? Kodak teamed up with Partners + Napier for an entertaining campaign where top musical artists such as Pitbull and Rihanna tried to outdo each…
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