Content is King at Mobile World Congress 2014

Gareth Dimelow, our Executive Director of Engagement Planning, is at Mobile World Congress this week creating a Connected City for GSMA and observing the latest and greatest…
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GPJ’s Makers: Audrey Sayeed

The Makers series is our semi-regular look at brands, marketing, design and technology through the eyes of the game changing people on the GPJ team who are focused on transforming our…
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Gone in 60 Seconds

Some CMOs spent millions dollars of their precious marketing budgets on Super Bowl spots to create an audience lasting seconds on television and possibly longer on social channels (if…
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Experience Marketing Up Close

Forward-thinking marketers are quickly ramping up their experience marketing budgets, giving consumers and attendees control over their experience of brands. This week, at the 2014…
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GPJ’s Makers: Jun Gonzales

The Makers series is our semi-regular look at brands, marketing, design and technology through the eyes of the game changing people on the GPJ team who are focused on transforming our…
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Human Harp = Singing Brooklyn Bridge

Conceptual art piece? Performance? Public exhibition? We’re not sure how to categorize this new traveling project by London-based artist Di Mainstone, but one thing’s for sure –…
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Happy Holidays from GPJ!

In the spirit of the holiday season we wanted to do something special, something that matters.

So we cooked up this fun video and the idea that every time someone shares it on their…
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The LA Auto Show: Encouraging Dialogue, Marketers Mean Business

My, how times have changed. The auto show, a crucial marketing platform traditionally all about spectacle, has completed its shift to a more strategic position within the brand marketing…
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Dreamforce: 3 Brand Experience Lessons For Marketers Everywhere

It’s only about half over but already salesforce.com’s annual Dreamforce event provides some great instructive lessons about how to get brand experience right. Here’s an unofficial…
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Volvo’s Solar Powered Pavilion

Cool design alert: an installation that charges Volvo’s new electric hybrid V60 car while beautifully showcasing the innovative product – the whole thing operates on a number of levels…
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MIT’s Mood Meter

To celebrate MIT’s 150th anniversary, the renowned Media Lab rolled out a cool installation called the “Mood Meter” that analyzed the facial expressions of passerby’s at various…
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Around The Design World in 80 Days

Okay, it’s actually more like a full year’s worth of design, but you get the point: the new World Design Guide from Dezeen Magazine lists all the major architecture and design conferences…
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Amazon’s Not So Secret Weapon: Mayday Crosses the Digital-Physical Divide

Amazon’s new Mayday service, which rolled out in the last few weeks with heavy advertising promotion, sets a new standard for real-time, deep customer experience management. The next…
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The Talkhouse: Musicians on Music

Things that work at a cross-current interest us. Mashups create new points of view, new ways of looking at thorny problems. And art is a constant source of irritation-invention (in…
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NYTimes’ New Media Experience

A new piece out in the NY Times Magazine this week gives us a peek into where the online content experience is headed by mixing copy, image and video in a new and integrated way (“A…
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GPJ’s Makers: James Christian

The “Makers” series is our semi-regular look at brands, marketing, design and technology through the eyes of the game changing people on the GPJ team who are focused on transforming…
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Design Thinking: How IBM Reinvented the Brand Experience

Hot off the presses, a new book is out on the power and practice of design thinking from the Darden School of Business at UVA and Columbia Business School Publishing, “Solving Problems…
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Transmedia: SyFy’s Bold Experiment

For those following transmedia (as in, multi-platform) brand storytelling – and those of us in the experiential realm are absolutely doing so – the SyFy channel’s original show…
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Psychobiology: Doritos’ Secret Sauce

This incredible piece from the NY Times’ explores the connection between food, flavor science, biology and marketing behind one of our favorite guilty pleasures here at GPJ – Nacho…
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The Inflatable Concert Hall

“Two years after a major earthquake and tsunami hit Japan, architect Arata Isozaki and artist Anish Kapoor have completed an inflatable mobile concert hall that will tour affected…
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Body Art Projection Mapping

Adobe’s salute to the new “faces of marketing” – the multi-disciplined artists and designers whose mashup of skills is remaking our industry – is quite literal: they’re…
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Pushing Photography’s Bounds

Have you seen The Teleidoscope project on Flickr? A group of 10 amateur photographers from around the world challenge themselves with a theme that changes every week. Some amazing,…
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ModCloth’s “Social Path to Purchase”

Vintage-inspired fashion retailer ModCloth has been getting some great press recently (Read More

What Samsung’s Smartwatch Means for Marketers

Early September will see the launch of Samsung’s new Galaxy Gear smartwatch, another milestone in the race to re-think and re-instrument everyday technologies. While Samsung hasn’t…
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Download ‘Digital Playbook’ Today

We’ve developed special research to help B2B brands make better sense of how to integrate digital marketing strategy into their trade shows.

And it’s available now for free at…
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Engaging Through Street Art

In Huffington Post now, a very cool program from Rochester, NY: a community art project with a mission created by Wall Therapy,…
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Living Food

A lot of what we do in experience design is disrupt people’s ingrained opinions and habits…in a good way. The totally unexpected is a guaranteed way to get someone’s attention…
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MoMA’s Summer Scavenger Hunt

New York’s Museum of Modern Art has embraced experience marketing in a fun way this summer. Teaming up with Foursquare, they have created an architectural scavenger hunt around New…
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Clapping Reveals Crowd Dynamics?

Marketers have long experimented with biological influences on consumer behavior — implementing tools and insights found in disciplines like neuromarketing. The goal would be to have…
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Download the (free) EM Mobile App

The folks at GPJ and our sister agency JUXT are proud to launch an industry-first, a new mobile application for B2C and B2B experiential marketers…
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Snoop Lion and Neuromarketing?

If you’re a New England-area marketer we’ve got a special treat for you this June: every year we do a blowout event with the American Marketing Association to kick off the summer featuring…
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SXSW Gets Crowdsourcing Right

Turning it’s attention away briefly from brand activation at the awesomely popular SXSW technology and music festival, Event Marketer Magazine takes a look at the enduring success…
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The Power of Honest Marketing

With so much of today’s marketing and advertising world filled with hype and chatter, it’s refreshing to see Samsung dive into its Galaxy S4 product design process to show consumers…
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Projection Mapping Time Machine

There’s no harder audience to impress than the media – they’ve seen and heard it all. Except, they haven’t. Check out this projection mapping “time machine” we did for VW, along with…
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Scion’s Multisensory Ghost Glass

The Favorite Website Awards (FWA) named the Ghost Glass project for Scion, a collaboration between GPJ and our sister agency JUXT, to their featured “Site of the Day” slot. It’s…
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How Does Experience Design Work?

To bring attention to the discipline of experience design and its application to digital, experiential and other marketing activities, we launched the Brand X Challenge in January 2013,…
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Second Screen Is Here to Stay

Time Warner’s Medialab has some new research out indicating that “second-screen apps that complement the TV viewing experience can heighten people’s response to the advertising and…
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3D Printed Speakers + Light Show

Wired’s got a cool video showing how a startup team built custom semi-transparent speakers using 3D printing technology and then mashed them up with special LED lighting. The sound…
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Timing Great Brand Conversations

A billion people use Facebook’s news feed function, so we are used to seeing a constant stream of updated information on an ongoing basis. But will executives want to see and interact…
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Brand Insights From The Rooster

Bloomberg Businessweek’s recent look at the rise of the now-ubiquitous Sriracha Hot Chili Sauce – or “rooster sauce” – is not only highly fascinating to all of us foodies…
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Hands-On vs. Minds-On

One of the things we talk about a lot at GPJ is getting our clients’ audiences not just hands-on with the product or service, but to ultimately get them “minds-on”, meaning that…
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How Focused Is Your Marketing?

Did you catch any of the Launch Festival? If not, there’s a lot of video from the event that’s worth checking out. It’s one of a handful of important incubating events where young…
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Today All Brands Are Global

All brands today are global. By this we mean that connectivity and peer networks are taking a campaign’s central idea and spreading it like wildfire across formerly impermeable barriers: …
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NYC MOMA Explores Design/Gaming

A new exhibit at the Museum of Modern Art, “Applied Design”, turns a lens on video games as recreational…
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“Distributed” Brand Experiences

This piece running on Mashable got our attention – the orchestra at the Oscars was located…
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Trend: Brands’ Interactive Ads

Public interactive installations are getting a ton of attention right now from consumer brands. Think of it as “try-vertising” version 2.0. Done well, they give consumers a chance…
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Erasing the Digital-Physical Divide

We don’t look at the explosion of smarter technology as a way for people to keep adding devices and applications to their already busy lives. Rather, true human-centered design should…
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The Sydney Opera House Project

Consumer and B2B brands have a lot in common with the world’s great art institutions and can draw some important lessons from how they market themselves. Similar challenges both groups…
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Reinventing Auto Brand Engagement

We recently helped a few of our auto clients rethink how to engage consumers and industry media through auto shows; this meant looking at customer demographics, brand positioning and…
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Beck’s 360-Degree Online Experience

Beck’s “Hello/Again” collaboration with Lincoln and director Chris Milk is truly inspiring. They’re giving online viewers the ability to experience a Beck performance of David…
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Cool Agency Work: Cisco’s GSX

We believe employees are a brand’s #1 marketing asset. When you have an authentic brand culture brought to life every day by passionate people, everything else falls into place. Our…
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Mind-blowing Data Viz Ideas

This recent article from Co.Design on the “Best Infographics of 2012″ is pretty fantastic,…
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Welcome to the Brand X Challenge!

To celebrate the power of experience design to transform brands – and to introduce the discipline to the next generation of brand design thinkers – we are proud to finally announce…
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Wired’s Anderson: 3D Print Revolution

Marketers everywhere are seeking out ways to personalize products as a way to deepen affinity and loyalty. 3D printing will figure large in this. Imagine a time when a camera maker…
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ARF: Always-On Shopping?

Marketing research group The Advertising Research Foundation has a new study out that finds consumers are being influenced by social media interaction with brands to the extent that…
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Beyond the Green Screen

We’re big believers in art as a source of new ideas for brand marketers, especially music and performance. So this 3D interactive technology – basically a digital canvas that meshes…
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Cool Agency Work: PacSun’s GSOM

When California-based and branded youth fashion retailer PacSun sought to make its “Golden State of Mind” campaign more engaging, it worked with our sister agency JUXT to create a Read More

Gartner on Mobile Adspend

Research conducted by technology analysis firm Gartner indicates that the soaring popularity of smartphone and…
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Make it Personal: Diesel’s Days to Live

To promote its new line of Timeframes watches, Diesel created a unique application that determines how many days…
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Lego’s Custom Robots

How can you create deeper brand engagement? Lego’s new Mindstorms EV3 robots give…
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AdAge on 2013 Retail Marketing

AdAge predicts what it believes will be the challenges for retailers for 2013 and what new marketing trends and platforms will…
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Cool Agency Work: “The 100 Innovationer”

Our partner PS Communications in the Nordic region has created a display of the 100 most important innovations in the history of mankind, called Read More

Forecast: 2013 Marketing Trends

Fast Company’s Co.Create sat down with top brand strategists to forecast what changes  in consumer and media trends we can expect and how it will shape the marketing industry…
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Displair makes an appearance at CES

As the annual Consumer Electronics Show (CES) opens up today, we’re taking a look at some of the cool new products that are display. One of these is a new screen-less 3D display by…
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Google’s Future UI?

Google Creative Lab and BERG teamed up to experiment and sketch out what the future Google user experience will look like. Through a series of videos they use light and Read More

A Bath Without Water

A simple conversation with friends sparked an idea that led young Ludwick Mirshane down a path to solve a small, yet global problem: bath time. While this Ted Talk focuses on how Mirshane…
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Pablo Picasso’s Light Drawing

Life Magazine recently published some of Pablo Picasso’s rare/never seen before work. Using a small electric light in a darkened room, he created images he called “light…
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Cool Agency Work: Skyfall Interactive by Spinifex Group

Have you ever wished that you could be a top-secret spy like James Bond? For the premier of the new James Bond movie “Skyfall,” Spinifex Group allowed fans to see what they would…
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Mount Everest, in Two Billion Pixels

Photographer, activist, and adventurer David Breashears produced an image of Mt Everest comprised of billions of pixels and uses Amazon Web Services to deliver it fast over the web….
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Firewall – An Interactive Installation

This touch sensitive interactive installation created by Aaron Sherwood and Mike Allison, called Firewall, reacts to the depth and pressure placed on the spandex membrane through light…
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Hong Kong Kids Design a New McDonald’s

To re-imagine the brand’s retail experience, McDonald’s launched the “I’m Amazing” campaign, which enlisted the kids of Hong Kong to draw and submit their perfect restaurant for…
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Could You be Sued for Cyber Slacking?

As crazy as that sounds companies may be able to sue their employees for cyber slacking. In 1986 a policy called the Computer Fraud and Abuse Act was created to target those who violate…
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The Future You

Ever wonder what you will look like 30 years down the road? Retirement firm Merrill Edge has created an interactive…
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Cool Agency Work: Times Square Dunk Tank

Juxt resurrects the Vaudeville act with an interactive billboard-social media campaign created for Clear Channel Spectacolor. Placed in the middle of Times Square, the crowds got a…
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Could Your T.V. be Watching You?

Your DVR may have its eyes set on you (in the near future). From actions such as cuddling, talking or fighting, Verizon’s recently filed patent for a new activity monitoring DVR will…
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Now You See Me – Now You Don’t

After numerous years of longing for super powers it seems that one power isn’t unobtainable – invisibility. In a page straight from Harry Potter, the U.S. Military has been working…
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iPad Foosball Table

Turn your iPad into an interactive multi-player Foosball game with this newly launched product from New Potato Technologies. With a classic…
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Sandy Benefit Concert Takes to TV, Web and Radio

Expecting viewership ratings in the Superbowl range, the Sandy Benefit Concert 12-12-12 is a highly anticipated event and the largest effort to bring in donations for Sandy relief efforts….
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Chat with Santa

Not sure if you’ve been naughty or nice? Skip the trip to the mall and ask Santa yourself in an interactive chat session…
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Is the SEC Playing Catch Up?

It appears the SEC is behind the eight ball in integrating social media with normal business practices. The Security…
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The End of the World Part 2?

Although the Mayan prediction of the world ending on December 21st 2012 fell short, an interesting piece by Co.exist has recently been making its rounds on the internet….
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Cool Agency Work: The Kodak Moment by Partners + Napier

Ever have the urge to one up your friends? Kodak teamed up with Partners + Napier for an entertaining campaign where top musical artists such as Pitbull and Rihanna tried to outdo each…
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The world is moving faster than ever before – more connected, more creative, more…of everything (it seems). Sifting through the news cycle to pick out the important ideas that matter to brands can be tough. But it’s also necessary. That’s why we created this space. Visit any time to check out the latest in design, culture, art, entertainment, science and other areas that impact your world. Don’t have time to visit? Sign up for a monthly digest that we’ll email right to your inbox. And feel free to continue the conversation, or start your own, via our Twitter feed, Facebook page or YouTube channel.