Secret Agent VR Experience

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THE CHALLENGE

To communicate AT&T’s complex IoT cybersecurity solutions at ‘The GSMA Mobile World Congress’ - the world's largest exhibition for the mobile industry.

IoT? It’s the so-called ‘Internet of Things’. A fast-growing area of communications. Networks, devices, and data become linked to help businesses sense and adapt to change - proactively. And AT&T connect more IoT devices than any other provider with a global network that reaches over 200 countries and territories. Put simply, AT&T are the main link when it comes to the Internet of Things.

THE SOLUTION

We created a ‘Secret Agent’ style VR experience. Attendees found themselves in a connected city in the year 2020. Their mission? Simple. To keep the city running smoothly.

Bespoke Oculus Rift VR headsets placed our heroes in a connected future built on 3 key AT&T solutions:

• Identifying and preventing a cybersecurity threat

• Monitoring IoT industrial systems in the connected city

• Connected car experience

It was an interactive VR experience anchored in a brand truth. Something that set AT&T apart from their competitors and the normal industry use of VR. Throughout the challenge we added AT&T billboard ads screens and fully branded the cityscape.

THE RESULTS

A constant queue! At MWC 2016 over 3,500 people engaged with the AT&T brand. Nearly 250 hours of client/customer interaction.

"We're just at the beginning. It’s a top priority to continue to be a leader in the IoT space." Chris Penrose, senior vice president of AT&T's IoT organization.

THE FUTURE

The global IoT market is expected to grow to $1.7 trillion by 2020 from $656 billion in 2014, according to market research firm IDC.

‘It’s untapped potential. Connected LED lampposts, smart trash bins, traffic lights and mobile applications. A seamless city. A smarter environment – and you won’t even have to think about it.” Igal Elbaz, VP of ecosystem and innovation for AT&T Services.

AT&T believe that the right information can change the world. We believe it’s our job to help them do it.

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