AMD and GPJ created a new event-based integrated experiential marketing platform – AMD Fusion Developer Summit – to enable AMD to connect with a global audience of developers.
This first-of-its-kind experience offered delegates industry insight and technical education via both face-to-face and online access to a wide range of custom and third party content. GPJ managed the development of the summit, facilitating the creation of both AMD and third party content, the AMD Fusion Developer Summit brand identity and all creative and brand marketing.
Audience generation, registration, content management, speaker services were provided by GPJ as well, including logistics management for high-end general session production and more than 90 technical education sessions, hands-on labs and tutorials.
AMD Fusion Developer Summit exceeded all objectives and expectations, beating stretch goals for global attendees, online participation, media coverage and industry buzz.