Convincing business leaders and decision makers to invest time on real transformation and innovation is a hard sell — everyone promises those. When AT&T Business approached GPJ to help design and produce an exclusive, multi-day conference that enabled attendees to collaborate and discover cutting-edge technology, we helped turn their vision into a true, tangible, on-brand global gathering for positive change.
“Dawn of a New Decade”
AT&T Business is committed to innovation and providing its customers with what they need when they need it. Our Dallas, LA and Nashville teams delivered on the mark, designing and executing the 40,000 sq. ft. AT&T Experience. The hub-and-spoke Expo design laid out curated use cases across six interactive industry zones, over a dozen demo areas using Magic Leap technology, all anchored by the central hub for questions and way-finding. GPJ commissioned a kinetic art installation (an interpretation of the AT&T logo featuring marble run tracks throughout) to tie the activity together. The 220′ diameter space was surrounded by a colorful scrim — the longest fabric wall we’ve ever produced with our vendor partners. Every element tied together to show attendees that AT&T Business provides the roadmap to…
The AT&T Experience was fully powered by 5G, specifically installed in the convention center for this event. Our teams had to ensure the materials and fundamental floor layout would not create interference with the deployment of the new wireless technology. It all worked flawlessly. Never before had the AT&T brand been so fully integrated into every aspect of the space. “This is absolutely the best AT&T Business has ever looked and is so brand right.”