Camp Jeep – an off road experience like no other!

  • The most awarded experiential program in the auto show industry
  • Implemented in over 15 countries over 5 continents
  • Continual increase in year over year results and ROI
  • More than 2 million rides, and dozens of awards to date

In April of 2003, the Jeep Brand had a problem: Jeep was stuck in a low traffic area at the New York Auto Show, despite years of petitioning the show for a more prominent location. Jeep knew it had to do something and turned to GPJ for help.

We got creative, pushed the boundaries, and presented an innovative win-win scenario for Jeep and the show. We then set out to create a brand experience like no other – an experience that would drive massive brand engagement with enthusiasts and prospects, and leave visitors buzzing about Jeep. In 2004, knowing auto shows would never be the same, Camp Jeep was born.

Camp Jeep immersed attendees in the legendary capability and unforgettable excitement of Jeep by putting them right in the vehicle for an off-road experience unlike any ever before.

In January of 2018, the program crossed the 2 million ride mark and the story continues to expand. Camp Jeep has been implemented in over 15 countries and 5 continents. In the USA alone, it has visited 28 states and counting.

On behalf of our clients at Jeep the GPJ team has maintained unprecedented levels of success while reducing costs and continually innovating the program so it feels as fresh as the day it was unveiled 15 years ago. Camp Jeep shines on as the most heralded experiential program in its category.