The Los Angeles Auto Show kicks off the North American automotive show season each year at the Los Angeles Convention Center. The 2017 show was a feast of digital activations, stunning design, educational and fun storytelling and collaboration with sister agencies like the Spinifex Group. George P. Johnson (GPJ) brought brands to life for hundreds of thousands of attendees, each spending an average of 4 hours at the show. More than 50 vehicle debuts took place in Los Angeles, which is one of the largest, longest-running and most popular car exhibitions in the world.
GPJ showcased its wide range of capabilities in Los Angeles, including strategy, design, fabrication, digital activations and live production for automotive clients including Honda/Acura, Fiat Chrysler (Alpha Romeo, Chrysler, Dodge, Jeep, Ram, Fiat, Mopar), Nissan/Infiniti, Mazda, Toyota/Lexus and Volkswagen.
Here’s a look back at some of the highlights!