The Mazda Pre Launch Event 2018 was an evening event showcasing the reveal of the all new Mazda 3. In addition to the vehicle launch, a special first look at the RX Vision concept vehicle was displayed at the welcome reception prior to the presentation. The event took over the nostalgic NeueHouse Hollywood space. The 400 guests included press, influencers, invited consumers, sponsoring partners, executives and employees.
This iconic building and its architecture set the scene for an ode to craftsmanship and timeless design. As guests entered the courtyard they were immediately met with a chic design to a partially enclosed environment presented by a modern privacy wall that complemented the existing courtyard aesthetic.
Lighting lead attendees into the space, as they were met by staff serving beverages and hors d’oeuvres upon arrival. The pathway then brought the attendees to the faux concrete wall to set the mood for the night, “Car As Art.” The undeniable Mazda design expertise was on display through the RX Vision concept vehicle. Once guests had time to absorb the setting, they were ushered into Studio A to witness the global launch of the all new Mazda 3 vehicle. Upon conclusion of the presentation attendees were able to take photos of the vehicle(s) and then proceed to the third floor terrace for the party on the rooftop. Guests enjoyed decadent food and beverage, as they were entertained by the enticing sounds of DJ Jason Bentley through the night.