2019 marks the 50th anniversary of the Apollo 11 moon landing.

And while everyone recognizes the monumental nature of this event, not everyone realizes how monumental IBM’s role was in this achievement.

As part of IBM’s 2019 flagship conference, Think, we wanted to not only highlight the IBM technology that was instrumental in the moon landing, but all of the IBM innovations and achievements that have happened since – from the creation and development of AI, to advanced machine learning, to quantum computing.


Working with NYC production partner The Mill, as well as the IBM Brand Experience and Design team, we created a short documentary film which told the ambitious “moonshot” story behind IBM’s game-changing System/360 computer, while also showcasing IBM’s current “moonshots” that will impact the present and future of innovation – in fields such as healthcare, finance, and space exploration.

Combining historical footage with data visualization, custom graphics and animation, the film premiered at Think 2019, with plans to integrate it at other global events and activations – all leading up to the 50th anniversary of the moon landing in July.


Advertising Agency: George P Johnson

Agency Network: Project Worldwide

Production Company: The Mill (Mill+)

Advertiser/Brand: IBM


Design Principal & Creative Director: Matthew Calkins

Event Experience Strategist: Matthew Denning

Design Director: Charlie Flexon

Strategic Communications: Dan Briody


VP, Global Executive Creative Director: Marcos Ribeiro

Strategy & Creative: Ben Roth

Creative Director: Dan Tucker

Associate Creative Director: Peter de Saint Phalle

VP, Account Director: Robin Kleban

VP, Strategy & Planning: Andrew Todd

Senior Producer: David Trainor

The Mill (Mill+)

Director: William Arnold

Executive Producer: Desi Gonzalez

Senior Producers: Mandy Agderian, Irka Seng

Associate Producer: Min-Wei Lee

Production Coordinators: Oliver Schwartz, Samuel Centore

Editor: Jonathan Rippon