Nissan Z Proto Reveal: A Global, Hybrid Launch

  • 15k pieces of earned media in the 3 months following event 
  • Surpassed media awareness and education KPI’s
  • Social media results tracking or exceeding engagement and call to action KPIs

The Nissan Z is a legendary sports car, and the launch of a new generation Z required an innovative launch event worthy of its 50-year heritage. The Z Proto Digital Unveil needed to ignite audience excitement; it was also an opportunity to showcase Nissan’s commitment to transformation, following the Ariya world premiere earlier in the year.  

Together with our Nissan clients, GPJ teams in North America and Japan got to work, collaborating and designing a virtual event to be broadcast from the Nissan Pavilion in Yokohama Japan. The virtual event was live streamed across the globe, and hosted as a joint initiative with Nissan North America in tandem with the 33rd Annual ZCON, which was produced as a socially distanced, drive-in event in Nashville Tennessee.

“The Z, as a pure sports car, represents the spirit of Nissan,” said Nissan CEO Makoto Uchida. “It’s a key model in our Nissan NEXT transformation plan, and it’s proof of our ability to do what others don’t dare to do, from A to Z. As a Z fan myself, I’m excited to announce that the next Z is coming.”

A global community of fans young and old attended the virtual unveiling. Members of the Z Club in Japan, ZCON participants in Nashville, Tennessee, (home of Nissan North America headquarters) and enthusiasts in various other markets tuned in for the event. 

With more than 3,000 pieces of coverage in the 24 hours following the event alone, the Nissan Z Proto Digital Unveil has ignited excitement among both Z enthusiasts and sports car fans across markets.