FCA at the North American International Auto Show

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Regularly drawing close to a million consumers and 5,000+ press, the North American International Auto Show in Detroit has hosted plenty of historic moments. But after market research revealed ever-growing expectations for entertainment at the show, which in turn can lead to increased and coveted dwell time, Fiat Chrysler Automobiles asked GPJ to take the spectacle to new heights in 2016.

Like interlocking gears in a machine, the seven world-class brands of FCA were brought together to form a 60,000 square foot technical wonderland. Connected through a spectacular array of LED screens, custom-designed LED light rings and multi-channel audio, the resulting ‘Kinetic Canopy’ moved light and sound between the brands like an energy field. A choreographed, 18 minute audio-visual journey showcased each brand in turn, leaving attendees speechless and truly putting the show back in the auto show.

  • 32 distinct audio zones
  • 10,000 square feet of video surface
  • 30,000,000 LED pixels (5x more than Dallas Cowboys Stadium)
  • 40+ miles of lighting and A/V cabling
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