Engagement Marketing Network Adds Award-Winning Marketing Agency to Global Roster
After Six Consecutive Years of Growth, Partners + Napier Gains Global Platform
Auburn Hills, MI (March 17, 2011) – Project: WorldWide today announced the acquisition of Partners + Napier, a full-service agency ranked by Advertising Age as one of the top small agencies of 2010. The deal furthers Project: WorldWide’s mission to offer a new solution to marketers: an independent, global agency network grounded in engagement marketing. Financial terms are not being disclosed.
This move comes on the heels of six consecutive years of growth at Partners + Napier, which handles branding, advertising, digital and shopper marketing duties for top North American consumer and BtoB brands, such as Eastman Kodak Company, Delta Private Jets, UPS and Bausch + Lomb.
“Partners + Napier is a highly accomplished agency that adds award-winning brand strategy and best-in-class brand communications talent to our global network. Powered by talent who grew up away from Madison Avenue, its heritage and unique agency culture make it a perfect fit for our approach to engagement marketing,” said Robert G. Vallee, Jr., Chairman and Chief Executive Officer, Project: WorldWide.
Partners + Napier joins Project: WorldWide at a time when brands are seeking new ways of engaging consumers, employees and other audiences. Project: WorldWide provides Partners + Napier with a platform to create, produce and execute ideas efficiently and measurably on a global scale, unencumbered by the constraints of the traditional holding company model.
“Project: WorldWide is a like-minded network of agencies that are bringing real innovation and impact to ambitious clients through an engagement-focused approach,” said Sharon Napier, CEO of Partners + Napier, who will also serve on the Project: WorldWide Global Strategic Leadership Team. “Our cultures are very similar in that we both champion entrepreneurial, client-focused and strategic thinking, and we’re excited to be part of this alternative model.”
The Project: WorldWide model benefits marketers who aim to generate consumer demand through ideas grounded in engagement, as opposed to traditional advertising and marketing, executed across a truly collaborative global network. The employee-owned network promotes a non-media-based revenue model, placing value on ideas instead of media spend. Project: WorldWide ensures a complementary, non-competitive approach, placing clients’ needs at the forefront of the business.
Napier added: “Being part of Project: WorldWide will give us the infrastructure, capabilities and platform to continue to grow with the momentum we have built over the past six years, while we maintain the same culture and spirit of independence that has made us who we are.”
In joining Project: WorldWide, Partners + Napier aligns itself with companies including award-winning experience marketing agency George P. Johnson, G7 Entertainment Marketing, interactive marketing shop JUXT Interactive, multimedia production content company Spinifex and several other agencies globally.
About Partners + Napier (www.partnersandnapier.com)
Partners + Napier is an ideas agency of 150 creative minds, with full-service offices in Rochester, NY and Atlanta, GA, and field offices in New York, NY and San Francisco, CA. The agency serves a diverse roster of local, national, and global clients, including Eastman Kodak Company, Delta Private Jets, UPS, Constellation Wines, US and Bausch + Lomb. In 2010, Partners + Napier was honored by Ad Age as one of the top small agencies in the country and was also recognized as one of Ad Age’s 30 Best Places to Work in Marketing & Media. Partners + Napier is a Project: WorldWide agency.
About Project: WorldWide (project.com)
Project: WorldWide is a privately owned, independent and global network of specialized agencies that gives marketers access to big ideas and the ability to deliver those ideas across multiple channels in a seamless, integrated fashion. Wholly- and partially-owned Project: WorldWide entities include George P. Johnson, Partners + Napier, JUXT Interactive, G7 Entertainment Marketing, The Spinifex Group and Raumtechnik. Project: WorldWide agencies currently serve many of the world’s top brands, including BMW, Cisco, Chrysler, IBM and Toyota, through online and physical brand experiences, enabling marketers to use engagement as means to improve marketing results and generate greater ROI through more targeted, relevant and meaningful brand experiences that create, deepen and accelerate profitable relationships.
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