Welcome to the Brand X Challenge!

To celebrate the power of experience design to transform brands - and to introduce the discipline to the next generation of brand design thinkers - we are proud to finally announce the opening of the 2013 Brand X Experience Design Competition! Featuring sports performance brand Under Armour and in partnership with Event Marketer and Event Design magazines, this first-of-its-kind national student design competition gives experience design a powerful, public platform that we hope begins a new kind of conversation across the industry.

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