“Distributed” Brand Experiences

This piece running on Mashable got our attention – the orchestra at the Oscars was located about a mile away, piping in sound via fiber optic cables. Attendees and those watching online and television didn’t know the difference, but it freed up more room for the entertainment and a roomful of the world’s best known celebs.

It reminds us of a recent product launch IBM created that used a “hub and spoke” model to reach a larger audience; a small-ish physical experience in NYC for VIPs was piped online to physical events nationwide in the US and to thousands more worldwide via an online platform – all of it live and in high definition. Check out the details via the link below.

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