GPJ Thought Leadership at EventTech

GPJ is excited to present two cutting-edge sessions at EventTech in Las Vegas November 2-4. We’re looking forward to sharing the stage with SXSW Director of Technology, Scott Wilcox to discuss experiential technology trends, with a focus on the annual SXSW Interactive Festival in Austin, Texas. We’re also proud to present GPJ Executive Creative Director Scott Burns, who will discuss what the sharing economy can teach event marketers. The full schedule can be viewed here. Please come say hello!

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L to R: Scott Burns, ECD, GPJ; Scott Kellner, VP Marketing, GPJ; Scott Wilcox, Director of Technology, SXSW

THE SHARING ECONOMY: WHAT UBER AND AIRBNB CAN TEACH EVENT MARKETERS

As more and more consumers gravitate away from owning stuff and gravitate towards renting, borrowing and swapping it, it’s changing their expectations for their experiences, too. Get a better sense of what the explosion of the sharing economy means for event marketers and their attendees. Learn how to evaluate and then refine your event’s overall strategy and technology extensions to better acknowledge this cultural shift. And walk away with a list of actionable ideas for how to infuse your event portfolio with some of the sharing economy’s most irresistible and effective attributes, including a sense service, collaboration, social sharing and ease of use.

  • Scott Burns, ‎Executive Creative Director, George P. Johnson

FUTURECAST 2016 WITH SXSW INTERACTIVE

The South by Southwest Interactive Festival is one of the best innovation-focused conferences in the world, is an incubator of cutting-edge technologies and digital creativity. In this session, Director of Technology Scott Wilcox will discuss the hottest digital trends from 2015 and will offer an exclusive preview of what’s breaking in 2016—and how it will impact the way brands digitize their experiences for years to come. Find out which technologies SXSWi deploys to attract and delight its tech-savvy attendees, and what technologies its banking on to keep them coming back for more.

  • Scott Wilcox, Director of Technology, SXSW LLC
  • Scott Kellner, VP Marketing, George P. Johnson

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