Four steps to determining a digital extension to your event

1. STRATEGY

What do you want your attendee to feel, think, know, and ultimately do? Develop a strategy that maps back to specific attendee action. Key outcomes should be measurable to best determine success for future iterations.

LEARN MORE: OUR APPROACH TO STRATEGY

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2. CONTENT

Don’t reinvent the wheel. It’s not only time consuming, but it can lead to inconsistent messaging for your customer. Determine what key content aligns to your desired outcomes, and from there, decide what you need to develop, and what you can repurpose from existing content.

LEARN MORE: THE POWER OF THE RIGHT MESSAGE

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3. USER EXPERIENCE

All marketing, but experiential marketing especially, is reliant on generating emotional responses from customers. Develop a seamless experience that emphasizes personalization, and minimizes frustration.

LEARN MORE: A PERSONALIZED CONFERENCE EXPERIENCE

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4. TECHNOLOGY

We’re living in a time of rapid invention, and the boundaries get pushed each and every day. Expanded thinking and a finger to the pulse of innovation are critical to developing cohesive, collaborative and unexpected digital experiences.

LEARN MORE: A SMARTER, MEASURABLE LAYER BUILT-IN

When nothing less than extraordinary will do—we're your team.

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