“Alright, alright, alright.” – Matthew McConaughey The sentiment was more than alright with the announcement that the Austin American Statesman has named George P. Johnson (GPJ) Austin a 2016 Top Workplace. Missing no opportunity to celebrate, the team did so in true Austin style, with food trucks and live music. “At GPJ, we’re focused on …
Bringing powerful ideas to life through more than 23+ brand experiences a day, GPJ invests in 40 new creative professionals across its global network of studios. Doubling down on what is already the industry’s largest ecosystem of experiential strategists and creative leaders, GPJ confirmed its commitment to what it calls its “Culture of Creativity.” While …
The recently released Brand Activation Forecast made a big, bold statement that captured the attention of the marketing industry… Brand activation is predicted to outpace spending on advertising and trade promotions over the next four years, and will only continue to grow from here. But what does this mean for GPJ? Well, for starters, we’re …
Security planning is a hot topic for event planners and agencies today – and GPJ is no exception. But this is nothing new for us – in fact, we’ve been working to make the safety of our attendees and staff our top priority for over 100 years. From organizing undercover “SWAT-like” teams to mastering the …
Yes, that’s right. We’re already planning for March 2017 in Austin, Texas, when South by Southwest Music, Interactive and Film will draw over 100k people to the capital city for 10 days of panels and workshops, product launches, live music, networking, and of course, tacos. We’ve proposed three very different sessions for SXSW Interactive, all …
Mazda Partners with Leading Experiential Marketing Agency George P. Johnson for Auto Show Experience – New partner to support evolution of the Mazda brand through multi-year contract – IRVINE, Calif. (August 16, 2016) – In a continuing effort to define a more mature Mazda brand, Mazda North American Operations (MNAO) has partnered with experiential marketing …
Auburn Hills, MI – George P. Johnson Experience Marketing (GPJ), the world’s leading experience marketing agency, welcomes finance veteran Jim Ayer as EVP, Finance to its Auburn Hills, MI headquarters. With a deep background in finance for a variety of companies ranging from other agencies to CPG to automotive, Ayer brings a wealth of experience …
New York, NY – George P. Johnson Experience Marketing (GPJ), the world’s leading experience marketing agency, welcomes industry veteran James Klein as SVP, Live Production to its New York office. With an unparalleled combination of both corporate event and festival production expertise, Klein will be a tremendous addition to the GPJ production team’s diverse mix …
Things move pretty quickly around here, and we usually like it that way. But now and then something shocks us back into the realization that what we get to do every day is pretty incredible. Right now is one of those moments. In recent weeks, GPJ has received nearly two dozen awards from six different …
Auburn Hills, MI – Paul Hemsworth, Vice President and Executive Creative Director at George P. Johnson (GPJ) has been newly appointed as member of the Michigan Design Council (MDC). Hemsworth leads the creative and design team at GPJ global headquarters in Auburn Hills, Michigan. The focus of MDC, a Michigan 501c3 non-profit organization, is to …
1. Connecting to the architecture Honda took this consumer challenge literally, building a 100-foot LED halo (what we dubbed: the spaceship), and then taking it one step further to connect. Our dream cannons asked consumers to answer a few profiling questions, and take a selfie to pair you with a Honda product. Then, in a …
Torrance, CA and Plano, TX, February 17, 2016 – George P. Johnson Experience Marketing (GPJ), the world’s leading experience marketing agency, welcomes industry veteran David Lowrie as SVP, Group Account Director to its Torrance, CA office. Lowrie joins GPJ’s Toyota team, where he brings a wealth of account management, digital expertise and business development experience …
New York, February 16, 2016: Project: WorldWide experiential agency George P. Johnson has joined forces with the EG conference, a coveted gathering focused on innovation and creativity, to elevate participant experience and make it even more engaging for devoted followers. EG, a big-idea event purposefully kept small to spark connections between the “eclectic geniuses” who …
