George P. Johnson and Mill Publicitá Expand Partnership in Latin America

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Auburn Hills, MI, and São Paolo, Brazil April 18, 2016 – Global experience marketing agency George P. Johnson (GPJ) is making a deeper investment in Mill Publicitá, one of Latin America’s premier event marketing shops, following a successful, multi-year partnership between the two agencies. Mill Publicitá, which has been representing GPJ and supporting the Detroit-based company’s clients throughout the region since 2013, will now be known as MILL GPJ. GPJ will continue to support MILL GPJ clients internationally.

The partnership thus far has bolstered GPJ and Mill Publicitá’s capabilities in live experiences, sponsorship, entertainment marketing, digital, mobile, and promotional campaigns, and further enabled clients to launch products and build brands throughout this complex and quickly growing market. On the B2B side, it has meant expanded services in corporate events, conventions, trade shows, and employee programs.

MILL GPJ will handle creative and production assignments from a wide variety of well-known brands in fashion, CPG, automotive, finance, food, and beverage and other consumer categories, as well as a diverse range of business-to-business work. Brands on the client roster include Petrobras, Ajinomoto, Natura, Vivo, Mondelez, Nokia, Banco Santander and The Boston Consulting Group, as well as top automotive brands including Jaguar, Land Rover, Honda, Toyota and Nissan.

“Latin America is without a doubt one of the most exciting markets for growth-oriented brands. It’s also a complex environment that demands a nuanced approach from marketers,” said Project: WorldWide CEO Robert G. Vallee, Jr. “That’s why our continued partnership is incredibly advantageous to clients active in the market right now and those who will be in the near future.”

Founded in 1992, Mill Publicitá brings its own network of agencies to the partnership, with specialties in advertising, original media production, consumer activation and promotion, and travel and tourism. The independent and client-centric model of the Grupo Mill network synchs well with that of Project: WorldWide, the global agency network spun out of GPJ in late 2010, now with more than 2,000 employees in 46 countries worldwide.

"The partnership with GPJ is very important for the growth of our operations in Brazil, with the arrival of new projects and exchange of experience. We now have the opportunity to accelerate the business of our clients in Latin America and any other place where they want to be," said Camila Putignani, President of MILL GPJ.

One of the first coordinated activations of MILL GPJ will be the Cisco House at the Rio 2016 Olympics, which is well underway.

About George P. Johnson

George P. Johnson is the world’s leading experiential marketing agency. We create innovative live, mobile and online experiences that motivate audiences and activate brands. We’re part of Project: WorldWide, an independent, global network of complementary, wholly-owned agencies. Project: WorldWide agencies include: George P. Johnson, Partners + Napier, ARGONAUT, Motive, Spinifex Group, G7 Entertainment Marketing, School, Raumtechnik, Shoptology, Pitch, and Junior. To learn more, visit www.project.com.

About Mill Publicita

Founded in 1992, Mill Publicitá is known throughout Brazil as a factory that creates big ideas. Under the leadership of Ricardo Tavares and Camila Putignani, the agency’s mission is unsurpassed client service through discovery and delivery on any client need. The agency offers 360º event services, including logistics, communications, video, activation, internal marketing, design and more.

Contact: Scott Kellner VP, Marketing Email: scott.kellner@gpj.com Tel: 408.410.9535

Photo (L-R): MILL GPJ CEO Ricardo Tavares, MILL GPJ President Camila Putignani, Project: WorldWide CEO Robert G. Vallee, Jr.

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