GPJ Grows with Nissan/Infiniti Accounts in Franklin, TN
Press

GPJ Grows with Nissan/Infiniti Accounts in Franklin, TN

December 14, 2017 – Franklin, TN – In support of its long standing and continually expanding relationship with Nissan/Infiniti North America, George P. Johnson Experience Marketing (GPJ) has opened an office in Franklin, Tennessee, home of the Nissan/Infiniti North America headquarters. This is the second GPJ office in Tennessee, adding to the 330k square foot …

Learn More
Hello, Dallas! GPJ Takes Time to Meet New Neighbors
Press

Hello, Dallas! GPJ Takes Time to Meet New Neighbors

On Nov. 15, GPJ Dallas, together with sister agency Shoptology, hosted an Open House for clients, prospects and community members in their newly finished space near the Toyota North America Headquarters in Plano. Project Chairman and CEO Robert G. Vallee and GPJ President Denise Wong hosted the event along with leadership from the GPJ Dallas …

Learn More
One Young Leader’s Experience from One Young World
Press

One Young Leader’s Experience from One Young World

At GPJ we recognize the power of experiences. Experiences whether major or minor, positive or negative, can shape the trajectory of our lives. We’re dedicated to creating experiences that power brand devotion, but that’s not enough. Through our Project Pledge initiative, we’ve additionally dedicated ourselves to creating experiences that drive positive global impact. As a …

Learn More
GPJ Recognized with More Than Three Dozen Industry Awards
Press

GPJ Recognized with More Than Three Dozen Industry Awards

We are honored to announce that GPJ has been recognized with more than three dozen industry awards in 2017! Congratulations to our account teams, our clients and our Project Worldwide partners whom we collaborated with on many of these extraordinary experiences. (Award wins marked wtih a * indicate partnership with Spinifex Group.) BizBash Event Style …

Learn More
George P. Johnson Expands in the Southwest with New Dallas Office
Press

George P. Johnson Expands in the Southwest with New Dallas Office

Dallas, Texas – September 28, 2017 – Experiential marketing agency George P. Johnson (GPJ) opened a second office in Texas earlier this month as a natural evolution of its 50-year partnership with Toyota and Lexus. The new Dallas office is being led by Blake McKinney, a former senior leader at The Richards Group, who joined …

Learn More
Experiential Powerhouse George P. Johnson Doubles down on Creative Talent via Multiple Hires across North America
Press

Experiential Powerhouse George P. Johnson Doubles down on Creative Talent via Multiple Hires across North America

L-R: Chris Gsell, Eric Hachlinski, David Shor Detroit, MI – Sept. 8, 2017 – George P. Johnson Experience Marketing (GPJ) continues to add to its deep bench of top creative talent through multiple director-level appointments in New York, Detroit, and Nashville. The new hires underscore GPJ’s commitment to live production and digital engagement. “We’ve never …

Learn More
Top 10 Reasons Why GPJ is #1
Uncategorized

Top 10 Reasons Why GPJ is #1

We prove ourselves every day. On every project. That hunger has driven us to some great places: from developing the Experiential Marketing industry’s first global strategy practice, to creating the first complete experiential analytics ecosystem. But that’s not all. See for yourself… 1-DATA/DIGITAL. We have the industry’s best ROI and analytics tool, the GPJ Experiential …

Learn More
George P. Johnson Defines the Future of Event Marketing  With New Data-Driven Experiential Ecosystem
Press

George P. Johnson Defines the Future of Event Marketing With New Data-Driven Experiential Ecosystem

San Francisco, CA – (July 27, 2017) – George P. Johnson (GPJ), the world’s leading experiential marketing agency, today announced a ground-breaking service offering that will for the first time empower brands with a 360 degree view of their experiential marketing performance, while enabling much more personalized attendee experiences. The new offering, the GPJ Experiential …

Learn More
Experiences Power Silicon Valley, by Chris Meyer
Press

Experiences Power Silicon Valley, by Chris Meyer

Few would argue that Silicon Valley is the center of the tech universe. This is no doubt based on the innovative products and platforms that were born there. What is the secret to launching these brands, products, platforms, and services? PR? Advertising? Digital? All have surely played a significant role. But I’ll bet “brand experiences” …

Learn More
These Technologies Make B2B Events Rich with Data
Uncategorized

These Technologies Make B2B Events Rich with Data

The below copy was lifted from eMarketer. To see the original article, click here. An interview with Kurt Miller, Senior Vice President of Strategy and Planning at George P. Johnson Experience Marketing May 15, 2017 Once just an opportunity to network or get some facetime with existing and potential customers, business-to-business (B2B) events are now …

Learn More
How GPJ Became a Best Place to Work, with Taylor Tanghe
Uncategorized

How GPJ Became a Best Place to Work, with Taylor Tanghe

As a Talent & Culture Manager at George P. Johnson Experience Marketing, Taylor Tanghe focuses on two main things: retaining the very best talent in the industry to work for this world-class company, and fiercely protecting a great agency culture for current GPJ employees. So when Event Marketer named GPJ a Best Place to Work, …

Learn More
A Peek into GPJ’s Lighting Design Process with Alex Grierson
Press

A Peek into GPJ’s Lighting Design Process with Alex Grierson

In the live production industry, we only get one chance to produce a flawless show. There are no retakes. When the curtain goes up, we have to be ready. That’s why we hire and rely on the best professional lighting designers in the business, like GPJ Lighting Designer Alex Grierson. At GPJ, Grierson is responsible …

Learn More
GPJ Receives Large Agency of the Year Award
Press

GPJ Receives Large Agency of the Year Award

George P. Johnson Experience Marketing is honored to be named Large Agency of the Year by the ANA’s Business Marketing Association’s 2017 B2 Awards. The B2 Awards recognize the top performing business-to-business marketers in the industry. “B-to-B marketing is one of the cornerstones of the marketing world, and these awards honor the best in the …

Learn More
GPJ Named a Best Place to Work in Events 2017
Press

GPJ Named a Best Place to Work in Events 2017

Life’s a lot better when you love where you work. GPJ has been recognized as one of Event Marketer’s Best Places to Work in Events 2017, and we couldn’t be more excited! Event Marketer is one of the most respected providers of content for the Event and Experiential Marketing industry and we are proud to …

Learn More
Winning Hearts (and Hardware), One Experience at a Time
Uncategorized

Winning Hearts (and Hardware), One Experience at a Time

In recent months, GPJ has been recognized regionally (Austin American Statesman) and nationally (Event Marketer Magazine) as a Best Place to Work. That means we’re doing something right, because that recognition is a direct result of feedback from the people who know the company the best, the people who work here. When people love what …

Learn More
Talkin’ Trends with Vivian Luu
Uncategorized

Talkin’ Trends with Vivian Luu

Experiential marketing is not a new concept. Companies have been creating experiences that engage customers in their brands for decades. In fact, GPJ has been leading the way in experiential since our first auto shows in the early 1900s. Yet, the experiential marketing industry still feels like new terrain to many of us. The trends …

Learn More
Choosing the Right Technology for Your Event
Uncategorized

Choosing the Right Technology for Your Event

Augmented reality. Virtual reality. 3D printing. Oh my! With new technology concepts and tactics surfacing at a rapid pace, it can be easy to get swept up in the newest, coolest tools. But GPJ Growth & Development Director, Andy Hill, warns that marketers and event planners need to be mindful when choosing a tactic for …

Learn More
Fit & Finish: Craftsmanship Pride
Uncategorized

Fit & Finish: Craftsmanship Pride

Purposeful. Deliberate. Prideful. At GPJ, we only hire the best of the best. To do that, GPJ partners with various union apprentice schools to contract the most skilled students and help them to hone their craft while utilizing their creativity and knowledge of the newest fabrication techniques. GPJ has a long-standing relationship with the local …

Learn More