GPJ Adds Industry Veteran to Lead LA Office

Auburn Hills, MI (May 21, 2019)GPJ, the world’s leading experiential marketing agency, has announced the hiring of Sherri Ferren as Senior Vice President of Client Success. Based in Los Angeles, Sherri will co-lead the LA office along with Mike Rossi, EVP of Operations and acting GM, as well as, oversee new business development, account services, creative and strategy for the office.

Sherri is an industry veteran with more than 25 years of integrated marketing, communications, and experiential expertise across all channels. She has worked on and managed accounts for some of the world’s most admired brands including Mitsubishi, Toyota, Google, Amazon, Microsoft, Facebook and more. She has extensive automotive experience having managed efforts for Mitsubishi in-house for a decade and close working knowledge of the experiential strategy and marketing evolution at Jack Morton LA for 10 years.

“GPJ is a leader in the experiential space and I was impressed not only with its incredible track record and client roster but the welcoming company culture,” said Sherri. “GPJ has been a pioneer for decades, leading some of the most groundbreaking programs and I’m eager to jump in and work alongside some of the best talents in the industry to bring new creative programming to life.”

Chris Meyer, CEO of GPJ, stated, “We’ve had our eye on Sherri for years and her remarkable work speaks for itself. We are thrilled to have her join GPJ as her expertise will provide a fresh perspective to help drive new business for the office as well as help enhance the team culture.”

In addition to her roles at Mitsubishi and Jack Morton, prior to joining GPJ, Sherri ran her own independent experiential shop, The Ferren Agency, where she supported brands like Intel, 2K, Toyota Financial Services and Microsoft. And most recently, she served as SVP, Managing Director and head of business development for the West Coast for MKTG.