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What’s New in Experiential: Vol. 3

We’re back with more experiential trends from our strategy team. Enjoy, and as always, stay safe out there!

Kicking Off a Hybrid Year

As the awards and festival seasons kicks off, event organizers and venues are cultivating new approaches to enable hybrid experiences. While wrinkles still need to be ironed out, we are officially entering the ’hybrid era.’

 

Virtual Event Platforms Play With Fantasy

Animation, gaming, environmental design and avatars are just some of the weird, wonderful ways event platforms are adding a dash of playfulness to virtual experiences.

 

Digital Selves 2.0

From lifelike Metahumans, to anthropomorphic toys, to AR-powered beauty products, to fully-immersive digital happenings, the lines between physical and digital realities are continuing to blur as technology becomes more accessible and consumer-friendly.

 

Recent “Out There” Experiences

Brands and marketers continue to push the boundaries of physical and digital experiences, with new and creative executions popping up across the globe.

Previous volumes can be found here and here.