We’re back with more experiential trends from our strategy team. Enjoy, and as always, stay safe out there!
Kicking Off a Hybrid Year
As the awards and festival seasons kicks off, event organizers and venues are cultivating new approaches to enable hybrid experiences. While wrinkles still need to be ironed out, we are officially entering the ’hybrid era.’
- The 2021 Oscars will be hybrid
- How hotels and convention centers are stepping up to meet hybrid event needs
- Hybrid Future: How venues are adapting
Virtual Event Platforms Play With Fantasy
Animation, gaming, environmental design and avatars are just some of the weird, wonderful ways event platforms are adding a dash of playfulness to virtual experiences.
- SXSW builds a virtual Austin
- Skittish is a virtual event space built from the lessons of the pandemic
- Your next virtual happy hour could look like Burning Man
Digital Selves 2.0
From lifelike Metahumans, to anthropomorphic toys, to AR-powered beauty products, to fully-immersive digital happenings, the lines between physical and digital realities are continuing to blur as technology becomes more accessible and consumer-friendly.
- The company behind ‘Fortnite’ just made it shockingly easy to create life-like people
- Google and Snapchat turn to beauty tech for AR makeup try-on
- Lego Vidiyo turns figurines into music video stars
- Post Malone holds a virtual concert to celebrate Pokémon’s 25th anniversary
Recent “Out There” Experiences
Brands and marketers continue to push the boundaries of physical and digital experiences, with new and creative executions popping up across the globe.
- Walk through a virtual gaming museum with Activision Blizzard’s Gallery of the Gamer
- Cadbury’s Virtual Easter Hunt lets you hide an egg ‘anywhere in the world’
- P&G’s Old Spice to open first barbershop, doubling as content studio