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What’s New in Experiential: Vol. 4

We’re back with more experiential trends from our strategy team. Enjoy, and as always, stay safe out there!

Event venues prep for a comeback

Venues like convention and performance centers are prepping for the reemergence of large in-person events by implementing new policies and technology.

 

Taking a stand against AAPI discrimination

In the face of recent hate crimes against Asian Americans, many leaders, celebrities, brands and industries are taking a stand in the face of injustice and discrimination in the AAPI (Asian American Pacific Islander) community.

Partnerships, portals and blending: the next gen of branding is here

Brands across the board are embracing a new approach that focuses on deeper integration into consumer lives, and are employing a variety of tactics to do so.

 

Recent “Out There” Experiences

Brands and marketers continue to push the boundaries of physical and digital experiences, with new and creative executions popping up across the globe.

Previous volumes can be found here, here and here.