With more people vaccinated and the summer season nearly here, new methodologies and approaches to experiences are beginning to take shape as events get back to in-person. Enjoy, and as always, stay safe out there!
Brands make large investments in perma-experiences
On the heels of Las Vegas’ successful Omega Mart, many brands and marketers are investing in permanent destination experiences and installations.
- Meow Wolf: Omega Mart Is Performing Better Than Expected
- Diageo’s Invests $210M in Scotland’s Johnnie Walker Brand Experience
- Journey Through Time Is an Immersive Experience in a Historic Arabian Region
- Superblue Miami, the New Private Space for Immersive Art in Allapattah, Has Finally Opened Its Doors
American events and venues are scaling up. Way up.
Lifted restrictions across the US are sparking a return to full capacity for many American venues and experiences.
- Washington DC Announces Restriction-free Reopening On June 11
- Fenway Park Will Increase to Full Capacity
- Radio City Will Reopen to Vaccinated Tribeca Guests at 100% Capacity
- Grand Ole Opry to Lift Capacity Limits
- Chicago’s Lollapalooza 2021 Is a Go—And at “Near-To Or Full-Capacity”
Digital platforms are growing stronger and becoming more integrated
Digital platforms are exploring new ways to amplify communities, increase interactivity and extend their reach with new offerings, integrations and partnerships.
- Facebook’s Neighborhoods Is Coming Soon to Four US Cities
- Discord Ties Up With Sony’s PlayStation
- Your TikTok Login Will Soon Work With Other Apps
Recent “Out There” Experiences
Brands and marketers continue to push the boundaries of physical and digital experiences, with new and creative executions popping up across the globe.
- The First Museum Made Entirely From Recycled Plastic
- Upstream Helps Users Build Connections and Relationships Through Events
- Ikea Visualizes Data Privacy Through AR to Make Consumer Trust Fun