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What’s New in Experiential: Vol. 8

GPJ Strategy is back with a fresh round of experiential trends, ideas and takeaways. Here are some of the latest global insights.

Brands shift the emphasis to easy, sustainable experiences as the symptoms of the pandemic begin to ease.

Event sentiment continues to trend in the right direction

Despite COVID-19’s unpredictability, consistent demand paired with increasing confidence in event safety is contributing to the industry’s sustained growth. 

Meanwhile, business travel is gaining a boost of confidence through contactless tech and flexible cancellation policies in the return to the blue skies. 

 

LinkedIn looks to become the place for B2B marketers and makers

LinkedIn is making moves to become the go-to content, social media and event platform for business professionals.

 

 

Brands turn to experiences in response to supply chain shortages

As disruptions to the global supply chain continue, brands are promoting buy-early and experiential alternatives to goods and services throughout the holiday season. 

 

This issue’s “out-there” experiences

Brands and marketers continue to push the boundaries of physical and digital experiences, with new and creative executions popping up across the globe.