GPJ Strategy is back with a fresh round of experiential trends, ideas and takeaways. Here are some of the latest global insights.
Brands shift the emphasis to easy, sustainable experiences as the symptoms of the pandemic begin to ease.
Despite COVID-19’s unpredictability, consistent demand paired with increasing confidence in event safety is contributing to the industry’s sustained growth.
- Survey shows that business event professionals are less anxious
- CEIR’s 2021 2nd Quarter Results
- 120K people attended BottleRock Festival, only 11 tested positive
Meanwhile, business travel is gaining a boost of confidence through contactless tech and flexible cancellation policies in the return to the blue skies.
- Travel Again’s “Traveler Confidence Index” grows
- Hospitality industry is ready for the return of travel
LinkedIn is making moves to become the go-to content, social media and event platform for business professionals.
- LinkedIn is testing a new, paid ticketed events service
- LinkedIn commits $25M to Creator Accelerator Program
- Linkedin launches new platform features for marketers
As disruptions to the global supply chain continue, brands are promoting buy-early and experiential alternatives to goods and services throughout the holiday season.
- Holiday shopping forecast: supply jams and digital surprises
- Macy’s and Nordstrom launch digital and physical holiday experiences
- 3 reasons to start holiday shopping today
Brands and marketers continue to push the boundaries of physical and digital experiences, with new and creative executions popping up across the globe.
- An 80,000 square foot rooftop ballroom is coming to Colorado convention center
- Disney Wish debuts immersive adventure
- It’s a wrap: Christo’s final art project follows Paris triumph
- Walmart and Netflix team up for exclusive new retail hub
- Squid Game inspired an app to drop 10K cards in New York and Miami
- Sephora and Kohls used QR codes to create a mobile first event