Hello 2022! We are back with a new batch of experiential trends and insights. As policies shift in response to the Omicron wave, event organizers adjust their approaches, embracing compromise and flexibility to keep experiences alive.
Flexible experience design sets the stage for successful engagement
Event organizers and brands are combating uncertainty with flexible, agile and malleable experience design plans that allow them to ‘pivot’ quickly and effectively to get the most out of their experiences.
- NRF Big Show 2022 returns to in-person format despite COVID challenges
- Berlin shortens film festival, requires vaccination and testing
- Intel had always planned for a digital-first CES, inside its pandemic-era strategy
The Metaverse in unexpected places
Metaverse experiences are increasingly being applied in new and unique ways, including at events and in the workplace with interesting results.
- Wunderman Thompson unveils its own Metaverse at CES
- Samsung’s CES showcase includes a Metaverse experience we didn’t ask for
- How the Metaverse is helping replicate the human experience at work
- Accounting firms scoop up virtual land in the Metaverse
Sustainability and accessibility in event design do not appear to be passing fads. A focus on net zero carbon emissions and increased equity are becoming cornerstones of best-in-class experiences.
- Net zero carbon events pledge launches with broad industry support
- 22 customer trends for 2022 focus on sustainability and equity initiatives
- Promoting equitable access to tech
This week’s “out-there” experiences
Brands and marketers continue to push the boundaries of physical and digital experiences, with new and creative executions popping up across the globe.
- LinkedIn to launch audio events
- Ford’s latest delivery pilot will bring groceries to Detroit seniors
- Netflix? ‘The TV screen you can taste’
- Avocados from Mexico launches a homey digital experience ahead of Super Bowl
- Rooftop bar in Germany lets you play Tetris on 14-story building
- Keith Richards NFT created for charity