We Power Brand Experiences

What’s New In Experiential: Vol. 9

Hello 2022! We are back with a new batch of experiential trends and insights. As policies shift in response to the Omicron wave, event organizers adjust their approaches, embracing compromise and flexibility to keep experiences alive.

Flexible experience design sets the stage for successful engagement 

Event organizers and brands are combating uncertainty with flexible, agile and malleable experience design plans that allow them to ‘pivot’ quickly and effectively to get the most out of their experiences.

 

The Metaverse in unexpected places

Metaverse experiences are increasingly being applied in new and unique ways, including at events and in the workplace with interesting results.

 

Sustainability sustained

Sustainability and accessibility in event design do not appear to be passing fads. A focus on net zero carbon emissions and increased equity are becoming cornerstones of best-in-class experiences. 

 

This week’s “out-there” experiences

Brands and marketers continue to push the boundaries of physical and digital experiences, with new and creative executions popping up across the globe.