EXPERIENTIAL STRATEGY: Disciplined imagination should be a key part of the process
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EXPERIENTIAL STRATEGY: Disciplined imagination should be a key part of the process

You need imagination in order to imagine a future that doesn’t exist. Azar Nafisi Imagination is essential in times like these. Every creative act, including strategy, begins in the imagination.  Imagination isn’t effective if entirely untethered from reality–that’s just fantasy. However, with discipline and focus, the imaginal world can be brought down to earth to …

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Experiential Agency GPJ Acquires German-Based Boutique Design & Experience Design Studio The Sane Company
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Experiential Agency GPJ Acquires German-Based Boutique Design & Experience Design Studio The Sane Company

  AUBURN HILLS, Mich., April 07, 2022 (GLOBE NEWSWIRE) — George P. Johnson (GPJ), the world’s leading event and experience marketing agency, announced that it has acquired the German-based boutique design and experience design studio The Sane Company. This latest acquisition shows the strength of GPJ’s commitment to the German and European markets while also …

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A Key to Resilient Experiential Marketing: Virtual Events
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A Key to Resilient Experiential Marketing: Virtual Events

Chris Meyer is CEO of GPJ. Your event has been cancelled. Today it’s coronavirus, tomorrow it could be something completely different. Disruptive or catastrophic events aren’t new for those of us in the event industry—whether it’s a budget cut or a public health crisis, it’s these circumstances that push us towards innovation. Heading up one …

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Key Experiential Trends for the New Decade
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Key Experiential Trends for the New Decade

(Article originally appeared in Forbes) Scott Kellner, VP of marketing for GPJ provides an overview of a few key trends that are making waves and providing value for global brands. Looking for a big bet to make next year? I believe experiential marketing is going to take center stage. The 2010s were the age of …

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George P. Johnson (GPJ) Invests in the Future of Experience Marketing and Design with Cal Poly Experience Innovation Lab
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George P. Johnson (GPJ) Invests in the Future of Experience Marketing and Design with Cal Poly Experience Innovation Lab

GPJ announces investment in the development of an experiential learning lab at California Polytechnic State University San Luis Obispo, California (December 3, 2019) – The future of experience marketing and design is in expert hands as the world’s leading experiential marketing agency – George P. Johnson (GPJ), part of the Project Worldwide agency network – …

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GPJ Expands Experiential Industry Leadership to Brazil

GPJ just added its 30th global office with the grand opening of its new operation in Sāo Paolo, Brazil. While the agency has operated in Brazil and the greater Latin American market since 2011, the January, 2019 launch of GPJ Brazil marks the first time GPJ has a wholly-owned entity in the region. The GPJ …

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George P. Johnson (GPJ) Acquires Kenwood Experiences

Award Winning Experiential Marketing Agency Joins GPJ as Expansion Continues   Auburn Hills, MI (September 4, 2018) – George P. Johnson (GPJ), the world’s leading experiential marketing agency, today announced its acquisition of Kenwood Experiences, a San Francisco-based experiential marketing agency known for architecting highly creative brand experiences of every size and shape. The strategic …

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