Experiential Marketing is the Antidote to Interruptive Messaging In an era of brand message bombardment, creepy data-driven retargeting and an increasing number of methods for skipping or ignoring the messages, experiential marketing is fast becoming the go-to option for marketers. The hallmark of the technique is no secret: voluntary participation. Consumers self-select by attending or … Continued
Picking the Right Event Management Agency Doesn’t Have to be Tricky We get inquiries every day from both established and emerging brands seeking to find a trustworthy and capable event marketing partner. The people we speak with often have a good idea about what the problem is (they’re overwhelmed by the complexities of planning and … Continued
We prove ourselves every day. On every project. That hunger has driven us to some great places: from developing the Experiential Marketing industry’s first global strategy practice, to creating the first complete experiential analytics ecosystem. But that’s not all. See for yourself… 1-DATA/DIGITAL. We have the industry’s best ROI and analytics tool, the GPJ Experiential … Continued
Purposeful. Deliberate. Prideful. At GPJ, we only hire the best of the best. To do that, GPJ partners with various union apprentice schools to contract the most skilled students and help them to hone their craft while utilizing their creativity and knowledge of the newest fabrication techniques. GPJ has a long-standing relationship with the local … Continued
1. Connecting to the architecture Honda took this consumer challenge literally, building a 100-foot LED halo (what we dubbed: the spaceship), and then taking it one step further to connect. Our dream cannons asked consumers to answer a few profiling questions, and take a selfie to pair you with a Honda product. Then, in a … Continued
