Leading From The Front!

The below copy was lifted from eMarketer. To see the original article, click here. An interview with Kurt Miller, Senior Vice President of Strategy and Planning at George P. Johnson Experience Marketing May 15, 2017 Once just an opportunity to network or get some facetime with existing and potential customers, business-to-business (B2B) events are now … Continued

As a Talent & Culture Manager at George P. Johnson Experience Marketing, Taylor Tanghe focuses on two main things: retaining the very best talent in the industry to work for this world-class company, and fiercely protecting a great agency culture for current GPJ employees. So when Event Marketer named GPJ a Best Place to Work, … Continued

Experiential marketing is not a new concept. Companies have been creating experiences that engage customers in their brands for decades. In fact, GPJ has been leading the way in experiential since our first auto shows in the early 1900s. Yet, the experiential marketing industry still feels like new terrain to many of us. The trends … Continued

Augmented reality. Virtual reality. 3D printing. Oh my! With new technology concepts and tactics surfacing at a rapid pace, it can be easy to get swept up in the newest, coolest tools. But GPJ Growth & Development Director, Andy Hill, warns that marketers and event planners need to be mindful when choosing a tactic for … Continued

Gone in 60 Seconds

Some CMOs spent millions dollars of their precious marketing budgets on Super Bowl spots to create an audience lasting seconds on television and possibly longer on social channels (if they’re lucky). 2014 is the noisiest era of marketing in history. Super Bowl advertising today is a race to become cheekier, with swat teams dedicated to … Continued