GPJ Co-Founds Live For Life Event Industry Coalition
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GPJ Co-Founds Live For Life Event Industry Coalition

The LiveForLife coalition was created by a small handful of events agencies, companies who are normally competitors, but who saw a growing need for temporary structures, PPE, and testing centers to fight COVID-19, and wanted to combine their expertise for the common good. As designers, fabricators, project managers and logistics experts, our industry and agencies …

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IBM and GPJ Re-THINK Brand Activations as Digital First
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IBM and GPJ Re-THINK Brand Activations as Digital First

GPJ has been IBM’s experiential agency of record for over 20 years – during which we’ve created award-winning experiences and overcome unexpected storms. What has remained consistent has been GPJ’s unwavering resilience in continuing to strengthen the IBM brand – no matter the situation – by creating dynamic brand experiences that deliver on their business …

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Doing Our Part to Help
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Doing Our Part to Help

GPJ is no stranger to challenges. During this unprecedented time of quarantine and shelter initiatives, our teams continue to lead with what we do best: thrive in complexity. GPJ remains steadfast and hopeful for a strong recovery, and we are doing our best to help. Efforts with Universities GPJ is partnering with several universities on a …

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A Key to Resilient Experiential Marketing: Virtual Events
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A Key to Resilient Experiential Marketing: Virtual Events

Chris Meyer is CEO of GPJ. Your event has been cancelled. Today it’s coronavirus, tomorrow it could be something completely different. Disruptive or catastrophic events aren’t new for those of us in the event industry—whether it’s a budget cut or a public health crisis, it’s these circumstances that push us towards innovation. Heading up one …

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The Rise of Experiential Marketing: Beyond a Buzzword
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The Rise of Experiential Marketing: Beyond a Buzzword

Scott Kellner, VP of Marketing Scott is vice president of marketing at GPJ, with experience in marketing automation, public relations, advertising, product positioning, lead generation, SEO/SEM, sales management and executive leadership. This article was originally published on February 12 on Marketing Profs. Anyone who’s been watching marketing industry trends over the past few years will …

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Key Experiential Trends for the New Decade
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Key Experiential Trends for the New Decade

(Article originally appeared in Forbes) Scott Kellner, VP of marketing for GPJ provides an overview of a few key trends that are making waves and providing value for global brands. Looking for a big bet to make next year? I believe experiential marketing is going to take center stage. The 2010s were the age of …

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Good Business is Now ‘Really’ Good Business
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Good Business is Now ‘Really’ Good Business

Andrew Todd is Vice President of Strategy & Planning, based in New York. He works with a number of GPJ global blue chip clients on integrated marketing strategy and experiential planning, execution and measurement.   As people look for greater meaning in how they work, live and consume, sustainability has hit the mainstream. It’s become …

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Happy Holidays from GPJ
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Happy Holidays from GPJ

As we wrap up what may have been the busiest fall season in the 105-year history of GPJ, we also take time to focus on our communities. Our offices around the world found time this season to give back to local organizations and to appreciate each other and our #OneGPJ family.  As we count our …

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GPJ Team Members Share Why, and WHO They Give For
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GPJ Team Members Share Why, and WHO They Give For

On Giving Tuesday, Project Worldwide double matched employee donations through our Project Pledge program, and before the day was over, we’d reached our goal of $500,000 in matching funds for a total of $1 million donated by Project and its employees for the year. As a matter of fact, this is the second year we’ve …

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Now/Next: Experiential Marketing Trends 2020
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Now/Next: Experiential Marketing Trends 2020

This is the age of experience. Credit card companies compete with each other to provide the most exclusive access to the most rarefied cultural events. Sports teams lift best practices from the world of music festivals to engage fans both inside and outside their moments and places of play. Retailers are transforming their former shelf-and-display …

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George P. Johnson (GPJ) Invests in the Future of Experience Marketing and Design with Cal Poly Experience Innovation Lab
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George P. Johnson (GPJ) Invests in the Future of Experience Marketing and Design with Cal Poly Experience Innovation Lab

GPJ announces investment in the development of an experiential learning lab at California Polytechnic State University San Luis Obispo, California (December 3, 2019) – The future of experience marketing and design is in expert hands as the world’s leading experiential marketing agency – George P. Johnson (GPJ), part of the Project Worldwide agency network – …

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GPJ Hits the Mark
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GPJ Hits the Mark

There are many ways to quantify success. For GPJ, success is hitting targets for our clients, helping them realize the maximum ROI from their strategic experiential investments. The hard results of experiential marketing are easy to name; attendees getting hands-on time with products and specialists, becoming more educated about services, all leading to increased leads …

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The Craft Is in Our DNA
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The Craft Is in Our DNA

GPJ’s history of creating and delivering powerful brand experiences reaches far and deep. We pioneered the development of the auto show exhibit and our history of quality and excellence continues to drive the experiential industry forward.  Our fabrication capabilities, skilled workforce, streamlined processes and vast network of supplier partners are second to none.  For over …

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The New Age of Experiential Retail
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The New Age of Experiential Retail

It’s Time for Brands to “Meet & Greet” the Consumer Audience of Today Rodrigo Espinosa, VP, NA/LA Growth & Development Passionate advocate for the human brand. Integrated marketing strategist with experience in purpose driven brands, sponsorship, social media, sustainable practices and experiential marketing. 20 years in the business. Brand strategy and marketing have changed dramatically …

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A Rising Star
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A Rising Star

Andrew Churchill, Regional Account Director, GPJ Singapore Having only been at George P. Johnson for a year, Andrew Churchill has managed to demonstrate persistence in the pursuit of the agency’s global, regional and local account goals for 2018.  Proof is in his ownership of the agency’s entire Google business. When he joined, the agency made …

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Supercharge Your Engagement Strategy
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Supercharge Your Engagement Strategy

Sharon Ricketts, Director of Strategy and Planning Sharon is an award-winning integrated marketing strategist with emphasis in experiential, digital, brand entertainment, public relations, content and sponsorships. “Tell Me I will forget Show me, I may remember. Involve me and I will understand.”4 Do we humans really have the attention span of a goldfish?1 As consumers …

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Design Great Brand Experiences with Story-living
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Design Great Brand Experiences with Story-living

Sharon Ricketts & Doug Schultz, Strategy and Planning Sharon is an award-winning integrated marketing strategist with emphasis in experiential, digital, brand entertainment, public relations, content and sponsorships; Doug is a senior marketing executive known for strategically-led creative thinking that successfully connects consumers with brands. For tens of thousands of years, humans have been wired for …

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The Event Marketer’s Secret Weapon
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The Event Marketer’s Secret Weapon

Seth Marquart, Director of Strategy and Planning Experienced, creative and highly motivated professional with over 12 years of marketing/communications experience. Audience Engagement = Brand Currency Now that the role of experiential has expanded within the marketing mix, how do we elevate each experience to continue to meet the latest consumer demands? Living in a digital …

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Seven Buzzwords Impacting Experience Marketing
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Seven Buzzwords Impacting Experience Marketing

Jonathan McCallum, VP, Chief Strategy Officer at George P. Johnson Jonathan has spent nearly 20 years working in the agency world, transforming the way that GPJ applies the principles of brand planning and strategy. The marketing industry is notorious for jumping on the latest trend. Whether it’s shiny new technology, a breakthrough strategy or simply …

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This Magic Moment: Cisco Live! 2019
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This Magic Moment: Cisco Live! 2019

Geng Giminski, Senior Event Manager  Geng has been with GPJ for over 10 years, and manages event logistics, security, transportation, equipment, communications, and so much more. His alternate title: Chief Purveyor of Positivity.  People ask what it takes and how long it takes to plan conferences. Depending on size, it can literally take years. We …

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A Madness to the Method: Experiential Takeaways from C2 Montréal
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A Madness to the Method: Experiential Takeaways from C2 Montréal

How C2 brought some of today’s top experiential trends to life, with a creative twist Jessica Peterson, GPJ Strategist Jessica is an event strategist at GPJ with a keen eye on all things experiential.   C2 Montréal is known for being an eclectic experience. Designed as a ‘business focused’ gathering, the event encourages unconventional thinking …

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GPJ Adds Industry Veteran to Lead LA Office
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GPJ Adds Industry Veteran to Lead LA Office

Auburn Hills, MI (May 21, 2019) – GPJ, the world’s leading experiential marketing agency, has announced the hiring of Sherri Ferren as Senior Vice President of Client Success. Based in Los Angeles, Sherri will co-lead the LA office along with Mike Rossi, EVP of Operations and acting GM, as well as, oversee new business development, …

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Big Ideas Winning Big
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Big Ideas Winning Big

The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications.  Presented annually by the Academy of Interactive & Visual Arts, earning a Communicator “of Excellence” or “of Distinction” brings added recognition to all the talented teams and industry expertise driving every event activation with our amazing clients.  From augmented …

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Comprehensive Strategy: The Foundation for Experiential Success
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Comprehensive Strategy: The Foundation for Experiential Success

In a loud and crowded marketplace, full of messaging and stimuli, marketing professionals rarely succeed without a strategic foundation to campaign planning, creative, content and measurement. The same should be applied to your event and experiential campaigns. Put simply, experiential campaigns have unique benefits for achieving business objectives. As such, they require a thoughtful strategic …

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