Jonathan McCallum, VP, Chief Strategy Officer at George P. Johnson Jonathan has spent nearly 20 years working in the agency world, transforming the way that GPJ applies the principles of brand planning and strategy. The marketing industry is notorious for jumping on the latest trend. Whether it’s shiny new technology, a breakthrough strategy or simply …
Geng Giminski, Senior Event Manager Geng has been with GPJ for over 10 years, and manages event logistics, security, transportation, equipment, communications, and so much more. His alternate title: Chief Purveyor of Positivity. People ask what it takes and how long it takes to plan conferences. Depending on size, it can literally take years. We …
How C2 brought some of today’s top experiential trends to life, with a creative twist Jessica Peterson, GPJ Strategist Jessica is an event strategist at GPJ with a keen eye on all things experiential. C2 Montréal is known for being an eclectic experience. Designed as a ‘business focused’ gathering, the event encourages unconventional thinking …
The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Presented annually by the Academy of Interactive & Visual Arts, earning a Communicator “of Excellence” or “of Distinction” brings added recognition to all the talented teams and industry expertise driving every event activation with our amazing clients. From augmented …
In a loud and crowded marketplace, full of messaging and stimuli, marketing professionals rarely succeed without a strategic foundation to campaign planning, creative, content and measurement. The same should be applied to your event and experiential campaigns. Put simply, experiential campaigns have unique benefits for achieving business objectives. As such, they require a thoughtful strategic …
Sure, one of the reasons GPJ is the world’s top event and experience agency is because we understand the logistics of public storytelling. But our industry-leading Live Production team is what makes so many of the events we produce so special, memorable and high impact. Every client we work with has the nugget of a …
The best aspect of our client partnerships comes from seeing the fearless ideas and trusted collaborations transform into unforgettable experiences. So getting the attention from esteemed programs like the American Business Awards is truly icing on the cake. On behalf of our clients, we’re proud to share this year’s Stevie Award wins! From AI-driven activations …
CEI’s Event Marketing Awards (EMA) was held in Hong Kong on the evening of March 19. George P. Johnson was one of the big winners of the night, snagging three GOLD awards. The wins are part of the creative work with client Tencent. A full detailed list of the winning campaigns, agencies and individuals can …
Since 2013 we have developed and grown our GPJ Internship Program with PASSIONATE, COLLABORATIVE and FEARLESS new talent within the industry. Our clients expect the boldest, most innovative ideas that bring their brands to life and deliver on business objectives. What makes this possible is the culture of creativity that is built and fostered at …
George P. Johnson (GPJ), the world’s leading experiential marketing agency, has announced the promotion of Fiona Bruder to Executive Vice President of Client Success. Fiona is a seasoned marketing executive with more than 25 years of global experience leading teams in the development of integrated marketing experiences. During her more than 19 years with GPJ she has …
Scott Kellner, SVP of Sales & MarketingScott is vice president of marketing at GPJ, with experience in marketing automation, public relations, advertising, product positioning, lead generation, SEO/SEM, sales management and executive leadership. Experiential Marketing is the Antidote to Interruptive Messaging In an era of brand message bombardment, creepy data-driven retargeting and an increasing number of …
Picking the Right Event Management Agency Doesn’t Have to be Tricky We get inquiries every day from both established and emerging brands seeking to find a trustworthy and capable event marketing partner. The people we speak with often have a good idea about what the problem is (they’re overwhelmed by the complexities of planning and …
On November 8, 2018, at the offices of sister agency Argonaut in San Francisco, George P. Johnson CEO Chris Meyer moderated a future-forward conversation with some of GPJs top clients entitled “What’s Next in Experiential Marketing.” Produced together with Project Worldwide, GPJ shared insights and expertise with leading marketers and clients from all over the Bay …
George P. Johnson (GPJ), the world’s leading experiential marketing agency, has announced the promotion of Brian Neville to General Manager for its Boston and New York offices. In his new role, Neville will be responsible for ensuring success for agency clients, supporting agency growth, managing existing accounts, building teams and cultivating healthy cultural environments. Both …
GPJ just added its 30th global office with the grand opening of its new operation in Sāo Paolo, Brazil. While the agency has operated in Brazil and the greater Latin American market since 2011, the January, 2019 launch of GPJ Brazil marks the first time GPJ has a wholly-owned entity in the region. The GPJ …
It was a banner year for GPJ. The consistently creative work, spectacular production and flawless execution of Team GPJ has been getting noticed. A lot. In fact, 2018 saw more accolades than any previous year. And we’re not just being noticed for client work, but for our work in our communities, and internally for our …
At GPJ, we recognize it’s our people that make our agency the #1 experiential team in the world so we consistently invest in them. Every year, Ad Age looks across agencies of all kinds to seek out the best of the best among workplaces that deliver on benefits, community, inclusion, employee development and many other …
At GPJ, giving back is part of our DNA. This holiday season, GPJ North America partnered with Together We Rise, a 501c3 whose vision is to improve the lives of children in foster care. They collaborate with individuals, companies, and community partners to bring resources to foster youth. During the month of November, GPJ friends …
We love the holidays here at GPJ. As our final events of the year wrap up, we look forward to connecting with family and friends, either at home – or yes – possibly via trains, planes and automobiles. Although we never expect anything bad to happen, it’s best to be prepared. When things go awry …
Here at GPJ, we travel for work. Some of us quite a lot. And we love it. But let’s be honest, it’s not always easy, and although we never expect anything bad to happen, it’s best to be prepared. As our busy fall season will soon morph into the holiday season, here are some tips …
Original Content: Austin American Statesman Posted Nov 02, 2018 at 04:00 AM A healthy culture of connected colleagues, creativity, inspiring surroundings and fulfilling work have helped George P. Johnson (GPJ) Austin gain recognition as one of the city’s top employers for the third straight year. “There are a lot of passionate people here!” said Erica …
It’s been a great year for GPJ. The consistently creative work, spectacular production and flawless execution of Team GPJ has been getting noticed. A lot. And we’re not just being noticed for client work, but for our work in our communities, and internally for our workplace culture. Those mean just as much to us, and …
Here at GPJ, we travel for work. Some of us quite a lot. And we love it. But let’s be honest, it’s not always easy, and although we never expect anything bad to happen, it’s best to be prepared. As our busy fall season will soon morph into the holiday season, here are some tips …
A business partnership that has thrived for over two decades must by definition be creating great mutual business value. And to create that value year after year, the relationship must also be built on a foundation of strategic alignment, creativity, and innovation. One stellar example of that strategic alignment, creativity and innovation was Cisco Rio 2016: …
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