Green Experience Is Good Business

GPJ fully contributes to corporate social responsibility on all ecological, ethical and social aspects. We comply with the necessary environmental, health & safety regulations and legislation by country we operate in. Further, we are committed to implementing policies and procedures to meet these standards wherever possible, both internally and in our project planning on behalf of our clients.

Understanding the Challenges

At GPJ we’re helping our clients navigate what has become a complex sustainability landscape. Our internal experts created a considerable collection of measurements, which can help minimize business risk and design more sustainable and responsible initiatives. Together, we’re working towards developing event marketing programs that communicate and deliver against our clients’ sustainability commitments in compelling and effective ways.

• When sustainability isn’t a client priority, as a trusted partner, we step up the conversation to elevate the subject as a priority

• When planning each element of an event, clients must consider the environmental impact of decisions made and do what they can to mitigate the impact

• We must ask difficult questions of our clients and supply chain when necessary

• Every decision has a consequence – we understand the nature of our work, so we must try to mitigate any last minute damage with better decision making up front

A Global Commitment

For over a decade, our teams worldwide have taken the initiative to embrace event sustainability to its fullest. Since 2011 GPJ Germany has been DIN EN ISO certified according to Environmental (ISO 14001), Work & Health (OHSAS 18001) and Quality Management (ISO 9001). As of 2018, GPJ Germany is also certified climate neutral and we just received the FAMAB Sustainable Company Certification.

GPJ UK is one of the 12 founding members of isla, a non-profit organization created by the events industry for the events industry. Our membership includes training, resources and connection to a network of industry professionals, suppliers and shared commitment towards the path to a net-zero carbon industry by 2030. Resources like proseed ( https://proseed.events/) and the templates that accompany that tool will help event planners make ‘better’ decisions when planning events. These templates can be repurposed as a global set of documents to be used by GPJ teams across the globe.

GPJ India teamed up with Environmental Synergies in Development (ENSYDE) to further enact change within the events and experience industry.  ENSYDE has been working on reducing the environmental footprint through awareness and action for 3 decades now, and the recent partnership only strengthens our belief that every individual and collective action can have a positive impact on our environment.

Our Environmental Policy is regularly updated and is the responsibility of the Head of Operations, HR Manager, our internal Sustainability Consultant and Office Managers from each office for our internal activities and the account teams for our external client activity. Work standards, policies and employee guidelines are published in our employee handbook. Employees are also encouraged to discuss and bring new initiatives and ideas forward.

In-House Measures

GPJ fabrication and graphic production strives to provide customers with the best experience and product. Great care needs to be taken to understand not only the physical products that are utilized and produced, but the methodology of how they are made. Endeavors must be balanced between external expectations, sustainability desires, environmental concerns, and production feasibility.

To that end, being a good steward of positive environmental efforts is not only good practice and a moral obligation, but often goes hand-in-hand with sound economic efforts:

• GPJ fabrication facilities practice recycling of all aluminum, steel, and paper waste through certified waste handlers.

• Updating facility light fixtures to high efficiency LED with motion sensors – with savings of up to 28% over traditional lighting technology.

• The high efficiency dust collection system reduces cutting waste emissions for wood and metal particulates and saves up to 50% energy usage over similar models.

• GPJ always looks for sustainable material solutions that are durable, pristine, and environmentally sustainable/safe.

• A large portion of the printing effort for grand format and vinyl printing is with ultraviolet curable inks – allowing us to move away from solvent and high VOC type ink.

Materials like ConVerd Board and Falconboard are 100% recyclable, variable colors & styles and cost-effective

Real World Examples

With clients like Salesforce and Google, we echo their innovative practices in sustainability, and broaden sustainability efforts across a wide portfolio of our client events.

Food & Beverage:

• Communicate food sources and sustainability on menus

• Include vegetarian and vegan meals

• Limited animal proteins

• Participating in a cork recycling program

• Reduce amount of plastic used: Avoid/limit individually packaged food

• Removing disposable food vessels and utensils and replacing with china & flatware

• Robust food recovery program

• Selecting local and organic food/drink choices when possible to reduce trucking

Communication/Digital/Print:

• Pre-event blogging to communicate goals and green initiatives

• Create post-event blog as a follow up communication of sustainable efforts

• Encourage attendees to get involved in their local communities by sharing ideas

• Push content through mobile apps to reduce printed materials

• Communicate sustainable efforts to conference attendees through mobile apps, onsite communications and Sustainability Lounges

• Broadcast/livestream sessions

• Create QR codes for collateral everywhere possible

• Eliminate printing of certificates and moved to digital certificates

• Required printed materials will be produced on paper that is recyclable by the local municipality

• Source signage locally

• Choose sustainable materials for all booth/structures

space

Attendee Transportation:

•  Communicate transportation alternatives – highlight quickest walking paths and/or encourage public transportation

•  Promote riding sharing to conference hotel and offsite activities.

•  Coordinating/encouraging ride sharing from airports (Set up location and support staff)

•  Reduce site inspection travel and attendees by 30% YoY

Giveaways:

• Design conference bag to minimize scrap material/Look at ways to use scraps

• Notebooks made with recycled paper or eliminate notebook completely

• Presenting sustainable premium options for various recognition items

• Speaker gifts designed around sustainability

Recycling & Reusable Materials:

• Carpets reduced to plastic pellets for future use 

• Wayfinding & Apparel – undated to be used at future events 

• Plastic-free name badges, using recyclable cardboard 

• Event assets kept and stored for use across future events

• Use up-cycled decor and furniture

• Expand post show donation program to include sponsors