Toyota National Dealer Meeting

  • As a way to engage and retain dealers at the annual Toyota National Dealer Meeting, Toyota partnered with GPJ to build product awareness and brand affinity through two strategic events – the Welcome Gala and the Carnival.
  • GPJ strategized, designed, fabricated, produced and managed the overall event production for both events.
  • More than 5,000 attendees experienced the events over the course of two full days.

The Toyota National Dealer Meeting is an epic two-day event that auto dealers look forward to each year. This year, Toyota partnered with GPJ and fellow Project Worldwide agency Spinifex Group to elevate the experience to a whole new level.

WELCOME GALA

As attendees entered the Welcome Gala, they were immediately immersed in a Toyota services expo, featuring the Future of Retail area and the Olympics display. The Future of Retail showcased a presentation and demo showcase, scripted and crafted by GPJ with support from Spinifex Group, geared towards promoting the latest developments in digital retail. The Olympics display incorporated a large-scale video, historical artifacts, and photo opportunities with Olympic greats like Jackie Joyner-Kersee and Kristi Yamaguchi. Designed, fabricated and executed entirely by GPJ, this display helped promote Toyota’s global partnership with the Olympics and Paralympic Games.

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CARNIVAL

On the second day of the event, GPJ revealed the custom-built “Car-nival” product salon at the Las Vegas Motor Speedway, complete with a full-blown concert and four ride-and-drive tracks. In addition, we incorporated themed food, entertainment, a race car garage transformed into a spa, a Ferris wheel, festival art and performers, and a closed caption broadcast displayed on screens throughout the event. In partnership with Synchrony, the broadcast featured legendary host Darrell Waltrip of NASCAR, and reporting from Top Gear USA’s Rutledge Wood.

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