Marketing Procurement Best Practices
The best ideas in the world don’t matter if they aren’t brought to life successfully, from both internal and external perspectives. Smart marketers are paying close attention to both the art and science behind campaigns.
That’s why we’ve developed a special practice at GPJ that speaks to the language of procurement and operations. It brings them together around a set of shared metrics, performance objectives and standards.
We can save clients millions (yes, millions – we’ve done it!) on their event marketing spend. Our massive purchasing power and financial controls guarantee low third-party pricing and the ability to see where every dollar goes. Our Strategic Experience Mapping and Portfolio Planning models make sure clients are reducing or eliminating non-performing assets on a continual basis.
