Portfolio Planning

Portfolio Planning is GPJ's proprietary model to clearly outline our clients' business objectives, and the audiences they need to engage, against a backdrop of various touchpoints and event types required to move each of those groups to action.

It's a complete plan of action, as well as a working template against which clients can track progress throughout the year, using key performance indicators (KPIs) to indicate where changes are needed.

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Portfolio Planning is most useful to marketers who spend heavily on event marketing activities, annually executing multiple event types to engage a variety of audiences on a global basis. Such marketers are well aware of the complexity and inefficiencies common to such portfolios.

Our Portfolio Planning approach is a game-changer for these executives, enabling faster decision-making and cost-savings, more reliable reporting and measurement, and, ultimately, better business outcomes.

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