EVENT TECHNOLOGY

Most event agencies view technology as simply an execution-based tool. We take a much broader, multi-dimensional approach. We believe event technology should improve your ability to manage an event while enhancing and extending the attendee experience – and do it at a reasonable price.

It should also work before and after the event to give you better insights into your audiences, promote attendee-level collaboration, drive attendees to self-serve everything from content to networking and community development, and ultimately, enable you to craft more targeted, value-add experiences that result in better business results.

At George P. Johnson, we partner with Active Network to provide:

• Event Marketing Technology that is rooted in meaningful engagement
• Consulting and Project Management that puts your attendee experience and brand at the center of planning
• Event Management Technology that connects you with important audiences while maximizing your investment
• Software and Mobile Strategies that streamline activities and facilitate ongoing attendee conversations

When you sit down with our award-winning team, we bring all of our strategy, experience design, marketing, audience development and event expertise to the table. We mingle best practices in marketing with the leading software capabilities. And then we work with you to develop event technology solutions that generate measurable results.

Event Technology Case Studies

GPJ and our partner Active Network share a vision for event marketing technology that is rooted in engagement. Every aspect of technology integration – from planning to post-event follow-up – is used to spark connections with target audiences.

Like any of our events, our approach to technology is best seen in practice. So we hope you’ll enjoy browsing through some of our most rewarding work with clients.

View examples of our event marketing and management technology in action:

• Oracle’s Open World
• Gartner’s Global Summits
• RIM’s BlackBerry World

Event Technology Services

We know that complex technology needs play a huge part your event marketing budget. When you approach our global team with a challenge, we make it our business to provide a cost-efficient, innovative and effective solution.

First we determine how technology naturally fits into your overall engagement strategy. Then we select and manage a complete package of event services that deliver the best possible brand experience to your customers, partners and media.

These integrated services include:

• 360° Event Technology Offerings that move audiences to action throughout events and over the course of an ongoing brand relationship
• Integrated Event Marketing Technology that drives deeper and more relevant brand engagement
• Powerful Lead Capture Systems, such as GPJ Connect, that deliver mobile lead capture, user-tracking and reporting systems
• Sophisticated Event Management Technology Tools that streamline internal processes and reduce costs
• Award-Winning Experience Media in conjunction with our partner, Spinifex
• Inexpensive Technology Strategies that allow you to customize your message to your audience
• Coordinated Mobile Marketing and Social Media Strategies that generate two-way conversations and support your overall objectives

Benefits of Experiential Event Technology

If we sound like evangelists when we talk about the role of technology in events, we’re afraid it’s because we are. We can’t help but believe that technology provides untold benefits for event marketers who use it correctly to engage consumers.

We believe it because we’ve seen it. With our award-winning approach, we’ve helped our clients use proven event technologies to streamline logistics, create new customers and boost immediate sales.

Working with GPJ, you’ll also discover how we can help you:

• Achieve Strategic Event Goals: The way we see it, technology is meant to serve you, not the other way around. That’s why we focus on completely integrating your chosen event technologies into your live events, demos, training, entertainment and networking.
• Create Powerful Brand Connections: Implemented correctly, event marketing technology can be an outstanding catalyst for action. Attendees who find it easy to share information, begin conversations and engage with a brand through entertainment and education become tomorrow’s brand advocates.
• Market on a Global Scale: Because both GPJ and Active have a multinational footprint, geography is immaterial. You now have access to consistent, reliable and robust technology solutions wherever you wish to engage your audiences.
• Drive Down Overall Costs: We’ve seen this phenomenon occur over and over again. The more integrated and efficient your event management technology, the more you save. It’s one of the reasons we insist on keeping things in-house, so that we can provide you and your attendees with a seamless technology experience.
• Collect Attendee Data: Comprehensive data is worth more than diamonds in today’s market. With GPJ event management technology solutions like GPJ Connect, you have immediate access to a wealth of relevant information about your audience’s desires, interests and habits.
• Improve ROI: Fundamentally, we design event technology to improve your bottom line. Through seasoned technology strategies, improved logistics, more efficient implementation and an overall coordinated approach, GPJ has the means to make your numbers go up and your expenses go down.

Talk to Us About Your Challenge

If you would like to discuss your next engagement activities or have more questions about our event marketing technology, we are always happy to help. Please contact:

Jeff Rutchik

Executive Vice President
Client Services Worldwide
Phone: 617 535 9912

Email: sales@gpj.com