GPJ is the world’s leading strategic, experience marketing agency for clients seeking wild ideas that fuel success—shifting perceptions, changing behavior and making a measurable impact. Our client and agency awards aren’t just for show; they prove our point. And in 2024, we’re just getting started. 2024 Client Awards Recognition doesn’t happen in a vacuum; it’s …
Consumers are seeking out more meaningful IRL experiences that are digital-lite and seamlessly connected to their personal lives.
From registration & housing to contact center support GPJ leverages the right data and tools to move attendees across the brand journey.
From major sports events to mass tourism and new insights on the environmental impacts of AI, the summer of 2024 has been a busy one!
Introducing Sarah Jackson: GPJ Americas Sustainability Lead and the Launch of Our Corporate Responsibility Council At George P Johnson (GPJ), we’re thrilled to announce two significant milestones in our journey towards corporate responsibility. We proudly welcome Sarah Jackson as our new Sustainability Lead (Americas) alongside the introduction of our global Corporate Responsibility Council (CRC). This …
Following GPJ Germany’s significant milestone achieving ISO 20121 certification, we want to provide this handy FAQ to give more depth about the certification, how the benefits reach our clients and what’s over the horizon. As industry leaders, we uphold responsible, transparent practices and ensure a holistic approach to everything we do. (Pictured: Team GPJ Germany …
Long-established norms are giving way to shifts in consumer preferences as they prioritize intimacy, authenticity, and storytelling.
Few companies can say they’ve existed for 100 years. This year, the George P. Johnson Co. proudly celebrates 110 years of crafting experiences, stepping into the next decade of our storied heritage. We don’t just keep pace with change; we drive innovation and progress. Our consistency ensures clients have a reliable partner guiding them to …
Written by Noelle San Jose (she/her/they), Diversity, Equity and Inclusion Manager, with special guest, Rick Jastram (he/him). Every May is Military Appreciation Month, a time to honor and recognize the contributions of our military service members. I had the privilege of learning more about Rick Jastram, a Senior Estimator in our LA office and a US …
Audiences continue to seek out new, niche and novel experiences in search of deeper, more meaningful engagement. Follow along the report for full insights and key, actionable takeaways.
Celebrating Mental Health Awareness Month this May, we’re excited to spotlight an initiative that’s making a significant impact within our company.
v39.0 – Samsung and Apple showcase their tech prowess at Milan Design Week and launching on-device AI models, respectively. And is Meta’s ready to transform the virtual landscape, echoing the classic iPhone vs. Android saga but this time in the VR realm! Plus, the FCC throws a big win for internet freedom with its net neutrality revival. It’s a tech feast you won’t want to miss—packed with all the gadgets, gizmos, and groundbreaking moves to keep your digital life buzzing!
v38.0 – In video news, Adobe teases us with AI-driven magic for Premiere Pro, promising a future where videos are as easy to edit as pie. And don’t miss AltStore PAL shaking up the EU with its new app store for iPhones. Lastly, TikTok’s stepping into Instagram’s turf with TikTok Notes, adding some serious spice to the photo-sharing game.
As the global leader in experiential marketing, George P. Johnson (GPJ) is ready to empower all our clients to make sharper, informed marketing moves with haste, clarity and strategic certainty.
v37.0 – In the cozy corners of the digital realm, Rooms gets a chic update, making it the haute couture of home decor games. Apple amps up your iPhone with MobileCLIP, an AI that knows its way around your photos without cloud cover. And Walmart? They’re sending robots to aisle three, revolutionizing restocking with their automated forklift friends. Stay tuned, tech aficionados, we’re just getting started!
v36.0 – In the realm of audio, Stable Audio 2.0 is tuning up the future of music with AI’s latest symphony, and for the visually inclined, DALL-E now offers a magic wand to tweak those not-quite-right creations. Buckle up for a journey through the intersection of creativity and technology, where the only limit is your imagination!
v35.0 – Microsoft, Intel, Qualcomm, and AMD are actively embracing AI within the PC industry. Concurrently, Adobe is strategically leveraging AI in the advertising sector through GenStudio, utilizing it as a potent tool for crafting captivating marketing strategies. And Figma’s recent survey indicates a burgeoning synergy between design and AI, although challenges such as integration complexities and user fatigue are being carefully navigated.
In today’s tech-driven landscape, consumers are seeking play, authentic storytelling and more sustainable experiences.
v34.0 – SXSW2024 saw IBM playing ping pong with AI, while Epic Games is letting you build Lego castles in the Fortnite sky. And Adobe’s latest trick can turn your words into 3D masterpieces.
v33.0 – As SXSW 2024 dazzles us with creative brand spectacles sans the usual AI spotlight, we’re here to guide you through a world where Midjourney crafts tales with consistent AI characters, and OpenAI’s Sora promises a future of hyperrealistic text-to-video narratives, complete with sound.
v32.0 – Snowflake shake hands with Mistral AI, blending cutting-edge language models with cloud computing to create a tech cocktail that’s both potent and savvy. Google’s stirring the pot by infusing Stack Overflow’s brainy broth into Gemini for Google Cloud. And Euro NCAP’s kicking it old school, advocating for more buttons and fewer screens to nab that coveted 5-star safety rating.
v31.0 – In the world of design, Figma rolls out the red carpet for developers with Dev Mode and AI integrations, and the gaming sphere is getting a makeover with subscription services like Xbox Game Pass reshaping how we play and pay in hyperinflated economies. Over in media land, The Verge takes us on a nostalgia trip with a deep dive into the enduring importance of physical media. Lastly, Spotify’s Song Psychic is here to answer life’s burning questions with a musical twist, proving that sometimes, you just gotta play it by ear.
v30.0 – Adobe Acrobat leaps into the future by embedding a generative AI assistant. Intuitive Machines’ Odysseus lander kisses the lunar surface, becoming the first U.S. mission to do so since Apollo 17, and YouTube claims the throne of TV streaming in the U.S., proving that the appetite for user-generated content knows no bounds.
v29.0 – Microsoft, not to be outdone, is breaking down walls and possibly shipping Xbox exclusives to PS5 and Switch, blurring the lines in the console wars. Meanwhile, Salesforce’s Slack AI is promising to rescue us from the info deluge, turning Slack into a productivity powerhouse. SpaceX launches the Odysseus lander, aiming for a historic Moon landing, it’s evident that whether we’re looking to conquer new worlds, level up our workday, or just find that darn email, the future is now.
Moment to moment, experiences are evolving around us. Keep it here for the most relevant news, updates, and insights as you consider your next experience.
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