Leading From The Front!

George P. Johnson (GPJ), the world’s leading experiential marketing agency, has announced the promotion of Fiona Bruder to Executive Vice President of Client Success.  Fiona is a seasoned marketing executive with more than 25 years of global experience leading teams in the development of integrated marketing experiences. During her more than 19 years with GPJ she has … Continued

Experiential Marketing is the Antidote to Interruptive Messaging In an era of brand message bombardment, creepy data-driven retargeting and an increasing number of methods for skipping or ignoring the messages, experiential marketing is fast becoming the go-to option for marketers. The hallmark of the technique is no secret: voluntary participation. Consumers self-select by attending or … Continued

Picking the Right Event Management Agency Doesn’t Have to be Tricky We get inquiries every day from both established and emerging brands seeking to find a trustworthy and capable event marketing partner. The people we speak with often have a good idea about what the problem is (they’re overwhelmed by the complexities of planning and … Continued

On November 8, 2018, at the offices of sister agency Argonaut in San Francisco, George P. Johnson CEO Chris Meyer moderated a future-forward conversation with some of GPJs top clients entitled “What’s Next in Experiential Marketing.” Produced together with Project Worldwide, GPJ shared insights and expertise with leading marketers and clients from all over the Bay … Continued

George P. Johnson (GPJ), the world’s leading experiential marketing agency, has announced the promotion of Brian Neville to General Manager for its Boston and New York offices. In his new role, Neville will be responsible for ensuring success for agency clients, supporting agency growth, managing existing accounts, building teams and cultivating healthy cultural environments. Both … Continued

GPJ just added its 30th global office with the grand opening of its new operation in Sāo Paolo, Brazil. While the agency has operated in Brazil and the greater Latin American market since 2011, the January, 2019 launch of GPJ Brazil marks the first time GPJ has a wholly-owned entity in the region. The GPJ … Continued

It was a banner year for GPJ. The consistently creative work, spectacular production and flawless execution of Team GPJ has been getting noticed. A lot. In fact, 2018 saw more accolades than any previous year. And we’re not just being noticed for client work, but for our work in our communities, and internally for our … Continued

At GPJ, we recognize it’s our people that make our agency the #1 experiential team in the world so we consistently invest in them. Every year, Ad Age looks across agencies of all kinds to seek out the best of the best among workplaces that deliver on benefits, community, inclusion, employee development and many other … Continued

A Season of Giving

  At GPJ, giving back is part of our DNA. This holiday season, GPJ North America partnered with Together We Rise, a 501c3 whose vision is to improve the lives of children in foster care. They collaborate with individuals, companies, and community partners to bring resources to foster youth. During the month of November, GPJ friends … Continued

We love the holidays here at GPJ. As our final events of the year wrap up, we look forward to connecting with family and friends, either at home – or yes – possibly via trains, planes and automobiles. Although we never expect anything bad to happen, it’s best to be prepared. When things go awry … Continued

Here at GPJ, we travel for work. Some of us quite a lot. And we love it. But let’s be honest, it’s not always easy, and although we never expect anything bad to happen, it’s best to be prepared. As our busy fall season will soon morph into the holiday season, here are some tips … Continued

It’s been a great year for GPJ. The consistently creative work, spectacular production and flawless execution of Team GPJ has been getting noticed. A lot. And we’re not just being noticed for client work, but for our work in our communities, and internally for our workplace culture. Those mean just as much to us, and … Continued

Here at GPJ, we travel for work. Some of us quite a lot. And we love it. But let’s be honest, it’s not always easy, and although we never expect anything bad to happen, it’s best to be prepared. As our busy fall season will soon morph into the holiday season, here are some tips … Continued

A business partnership that has thrived for over two decades must by definition be creating great mutual business value. And to create that value year after year, the relationship must also be built on a foundation of strategic alignment, creativity, and innovation. One stellar example of that strategic alignment, creativity and innovation was Cisco Rio 2016: … Continued

Award Winning Experiential Marketing Agency Joins GPJ as Expansion Continues   Auburn Hills, MI (September 4, 2018) – George P. Johnson (GPJ), the world’s leading experiential marketing agency, today announced its acquisition of Kenwood Experiences, a San Francisco-based experiential marketing agency known for architecting highly creative brand experiences of every size and shape. The strategic … Continued

At GPJ, everyone contributes to a healthy culture of creativity. From our collaborative workspaces to the numerous activities we do together, we understand that the best ideas are inspired by our surroundings and through teamwork and collaboration. Our offices are welcoming, colorful and inspirational labs of ideation and innovation, each designed with local flavor (and … Continued

Phelan-McDermid Syndrome (22q13) is a rare genetic condition that can cause a wide range of medical, intellectual, and behavioral challenges. While there is no known cure or specific treatment yet, we know how to manage many of the symptoms, and researchers are working to improve knowledge of the condition and to find drugs and therapies that can help. … Continued