Current cultural trends are highlighting the changing nature of what and how people are choosing to celebrate. Continue through the report for full insights and key, actionable takeaways. This month’s trends spotted by GPJ Strategists Brandon Dolan and Genny Tax. OUT-THERE EXPERIENCES Brands and marketers continue to push the boundaries of physical and digital experiences, …
v13.0 – Google is letting Bard run wild on your Google Apps if you give it permission of course, DALL-E 3 is out and looks to be a major step forward for Open AI’s generative AI image engine. Cisco spends a few coins to acquire Splunk and IBM is committed to training over 2 million people on AI by 2026.apps
v12.0 – Get ready to throw out your Apple lightning cables, Salesforce is letting Einstein GPT across its product suite and Deloitte puts out a report on how manufacturing companies are using the “industrial metaverse”.
v11.0 – IBM and Salesforce team up to bring AI to enterprise CRM customers, Drake’s AI song was submitted for a Grammy, OpenAI thinks they can help teach your kids and it turns out that your car is likely a horrible privacy offender.
v10.0 – Google launches Duet, IBM is rolling out highly efficient speech recognition chips and we take a retrospective look at digital fashion in 2023.
v9.0 – Meta is entering the code assistant game, IBM and the USTA team up to bring generative commentary to the masses, and Acura & Honda are adopting the Tesla EV charging standard.
v8.0 – IBM and Microsoft collaborate on generative AI for businesses, OpenAI is working on an AI powered Content Moderation System, Ford CEO runs into some trouble when he hits the road in his new F-150 Lightning EV and Google is building an A.I. Assistant That Offers Life Advice.
Despite the acceleration of technology like AI, people continue to crave emotional, visceral experiences. This month’s trends spotted by GPJ Strategists Donny Fox and Elizabeth Bikowski. OUT-THERE EXPERIENCES Brands and marketers continue to push the boundaries of physical and digital experiences, with new and creative executions popping up across the globe. You Can Now Stay …
v7.0 – The White House announces a new $20 Million dollar AI Cyber Challenge to crowdsource solutions to patch software vulnerabilities in the US’ digital infrastructure. Slack is due for a redesign, the music industry is exploring how to monetize deepfake songs and Netflix inches closer into the gaming space.
Written by Marc LeJay, GPJ Strategist – When you remove the artificial delineation between “B2C” and “B2B”, the underlying patterns of their journeys are relatively the same.
v6.0 – Amazon plans to get into the satellite broadband game, Apple & Google maps have a new open-source competitor, big automakers get behind a new charging network and OpenAI shutters its AI Detection Tool.
Written by Marc LeJay, GPJ Strategist A music lover and avid festivalgoer, EDC had always been on his bucket list. As it turns out, not only did he have the time of his life, but the festival changed the way that he viewed the work that he does as an experience designer. Electric Daisy Carnival …
v5.0 – The Tour de France gets an onsite AI powered avatar guide for the event. The “NeverEnding game” is coming for our free time, Meta publishes their latest open-source model “Llama 2” for enterprise applications and OpenAI is holding back multi-modal features due to privacy concerns.
Consumers are leaning into re-imagined realities as they continue to navigate life–and the economy’s unexpected shifts. This month’s trends spotted by Cat Wallin and Jon Gaffney. Gen Z is pursuing escapism in wildly different ways Gen Z’s differing approaches to mental well-being converge in the quest for escapism. The science of awe gets renewed momentum …
In preparation for continued high demand, the agency’s German team is adding two key hires in Rinniaty Perwitasari and Marc Stifel. Stuttgart, Germany (July 18, 2023) – George P. Johnson (GPJ), the world’s leading event and experience marketing agency and a member of the Project Worldwide network, announces the hiring of Rinniaty Perwitasari as Director …
v4.0 – IBM launches WatsonX foundation models for enterprise, Las Vegas builds the world’s largest ball (sorta) and the Texas Rangers are using AI to win their next championship by analyzing plays biometrics along with weather patterns.
v3.0 – Fortnite and Nike team up, NASA convinces people to live in a real life Mars replica for a year and Github Copilot turns 1 with “1.5 Trillion in Global GDP”.
v2.0 – Toyota is integrating AI into their design process, Roblox goes after an older demographic and Dropbox gets into the AI search engine game.
v1.0 – ChatGPT continues to add more features, Google & Puma are getting experimental in the shopper space and we may get a new Beatles song thanks to AI.
“The longer you can look back, the farther you can look forward.” Winston Churchill The more things change Then (c. 1914) Regional flag-maker and sail repair business. Today (2023) The world’s leading strategic experiential marketing agency. The more they stay the same
Are you experiencing audience disengagement? Do you want to maximize your marketing budget? Are you leaving business opportunities on the table? Live Production could be the missing strategic element of your brand experience. Post-Covid, live events are revitalized thanks to a slew of new technologies, health & safety protocols and even greater audience options. But …
Year after year, event after event, why do we come back? What makes us stay? What makes the experience industry so special? GPJ ERGs, in partnership with Talent & Culture, interviewed several of our talented experience marketers. Hear some of the reasons why the very best choose to be at GPJ. “My favorite thing is …
In the wake of a few tumultuous years, GPJ and our clients continue to embrace the enduring power of experiences and we have not skipped a beat. Through the power of experience design and hybrid engagement, our global portfolio of work continues to earn the industry recognition and validation that can only come from exceptional …
Voices is a central space for all GPJ Employee Resource Groups (ERGs) to come together in a safe environment that supports and amplifies the voices of our community. Voices is more than a one day event. It’s a platform that unites us, in a safe space, to celebrate wins, talk through real issues, and have …
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