Leading From The Front!

Auburn Hills, MI (May 21, 2019) – GPJ, the world’s leading experiential marketing agency, has announced the hiring of Sherri Ferren as Senior Vice President of Client Success. Based in Los Angeles, Sherri will co-lead the LA office along with Mike Rossi, EVP of Operations and acting GM, as well as, oversee new business development, … Continued

The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications.  Presented annually by the Academy of Interactive & Visual Arts, earning a Communicator “of Excellence” or “of Distinction” brings added recognition to all the talented teams and industry expertise driving every event activation with our amazing clients.  From augmented … Continued

In a loud and crowded marketplace, full of messaging and stimuli, marketing professionals rarely succeed without a strategic foundation to campaign planning, creative, content and measurement. The same should be applied to your event and experiential campaigns. Put simply, experiential campaigns have unique benefits for achieving business objectives. As such, they require a thoughtful strategic … Continued

Sure, one of the reasons GPJ is the world’s top event and experience agency is because we understand the logistics of public storytelling. But our industry-leading Live Production team is what makes so many of the events we produce so special, memorable and high impact. Every client we work with has the nugget of a … Continued

The best aspect of our client partnerships comes from seeing the fearless ideas and trusted collaborations transform into unforgettable experiences. So getting the attention from esteemed programs like the American Business Awards is truly icing on the cake.  On behalf of our clients, we’re proud to share this year’s Stevie Award wins! From AI-driven activations … Continued

CEI’s Event Marketing Awards (EMA) was held in Hong Kong on the evening of March 19. George P. Johnson was one of the big winners of the night, snagging three GOLD awards. The wins are part of the creative work with client Tencent. A full detailed list of the winning campaigns, agencies and individuals can … Continued

Since 2013 we have developed and grown our GPJ Internship Program with PASSIONATE, COLLABORATIVE and FEARLESS new talent within the industry. Our clients expect the boldest, most innovative ideas that bring their brands to life and deliver on business objectives. What makes this possible is the culture of creativity that is built and fostered at … Continued

George P. Johnson (GPJ), the world’s leading experiential marketing agency, has announced the promotion of Fiona Bruder to Executive Vice President of Client Success.  Fiona is a seasoned marketing executive with more than 25 years of global experience leading teams in the development of integrated marketing experiences. During her more than 19 years with GPJ she has … Continued

Experiential Marketing is the Antidote to Interruptive Messaging In an era of brand message bombardment, creepy data-driven retargeting and an increasing number of methods for skipping or ignoring the messages, experiential marketing is fast becoming the go-to option for marketers. The hallmark of the technique is no secret: voluntary participation. Consumers self-select by attending or … Continued

Picking the Right Event Management Agency Doesn’t Have to be Tricky We get inquiries every day from both established and emerging brands seeking to find a trustworthy and capable event marketing partner. The people we speak with often have a good idea about what the problem is (they’re overwhelmed by the complexities of planning and … Continued

On November 8, 2018, at the offices of sister agency Argonaut in San Francisco, George P. Johnson CEO Chris Meyer moderated a future-forward conversation with some of GPJs top clients entitled “What’s Next in Experiential Marketing.” Produced together with Project Worldwide, GPJ shared insights and expertise with leading marketers and clients from all over the Bay … Continued

George P. Johnson (GPJ), the world’s leading experiential marketing agency, has announced the promotion of Brian Neville to General Manager for its Boston and New York offices. In his new role, Neville will be responsible for ensuring success for agency clients, supporting agency growth, managing existing accounts, building teams and cultivating healthy cultural environments. Both … Continued

GPJ just added its 30th global office with the grand opening of its new operation in Sāo Paolo, Brazil. While the agency has operated in Brazil and the greater Latin American market since 2011, the January, 2019 launch of GPJ Brazil marks the first time GPJ has a wholly-owned entity in the region. The GPJ … Continued

It was a banner year for GPJ. The consistently creative work, spectacular production and flawless execution of Team GPJ has been getting noticed. A lot. In fact, 2018 saw more accolades than any previous year. And we’re not just being noticed for client work, but for our work in our communities, and internally for our … Continued

At GPJ, we recognize it’s our people that make our agency the #1 experiential team in the world so we consistently invest in them. Every year, Ad Age looks across agencies of all kinds to seek out the best of the best among workplaces that deliver on benefits, community, inclusion, employee development and many other … Continued

A Season of Giving

  At GPJ, giving back is part of our DNA. This holiday season, GPJ North America partnered with Together We Rise, a 501c3 whose vision is to improve the lives of children in foster care. They collaborate with individuals, companies, and community partners to bring resources to foster youth. During the month of November, GPJ friends … Continued

We love the holidays here at GPJ. As our final events of the year wrap up, we look forward to connecting with family and friends, either at home – or yes – possibly via trains, planes and automobiles. Although we never expect anything bad to happen, it’s best to be prepared. When things go awry … Continued

Here at GPJ, we travel for work. Some of us quite a lot. And we love it. But let’s be honest, it’s not always easy, and although we never expect anything bad to happen, it’s best to be prepared. As our busy fall season will soon morph into the holiday season, here are some tips … Continued

It’s been a great year for GPJ. The consistently creative work, spectacular production and flawless execution of Team GPJ has been getting noticed. A lot. And we’re not just being noticed for client work, but for our work in our communities, and internally for our workplace culture. Those mean just as much to us, and … Continued