The NEXT chapter
Under the Nissan NEXT plan, Nissan promised to introduce 10 new models over 20 months to the U.S. market. With the NEXT Experience, the brand delivered on that promise with two of their most iconic nameplates–the Pathfinder and Frontier.
We leveraged relationships with hosts like Heisman winners Tim Tebow and Kyler Murray to help deliver the brand message. The event became a massive “content factory” for Nissan partners and influencers to deliver education and entertainment.
Though primarily an online broadcast, we utilized the production crew in and around the shots to give the ‘not-to-be-missed’ feel of a live event.
In the spirit of Ohana
In 2020, we helped Salesforce transform an experience that would usually bring 170,000+ attendees to San Francisco into a reimagined worldwide virtual experience, calling it: Dreamforce to You 2020.
We reached an audience of millions with four virtual celebrations, kicking it off with a magical keynote address, filmed live from Salesforce Park. We followed it with Dream TX – a four-day virtual experience focused on learning, inspiration, and fun. We also facilitated thousands of 1:1 conversations with our Luminary Series and set-up a concierge service that connected top-tier executives with thousands of new customers worldwide.
A GPJ perspective on building for a future beyond hybrid.
“There’s no such thing as a hybrid experience from the human point of view.”
IBM and GPJ’s physical activations have been drawing attendees to the brand’s trade show booths at events all across the globe, through a combination of immersive storytelling and impeccable design. In 2020 and 2021, we brought that same level of engagement online through a series of digital activations.
This industry-leading global program drives and enables efficiencies and supports sustainability through the consistent design and reuse of flexible and scalable brand activations to worldwide event marketing teams.
This program provides strategic and creative consultation, enablement and executional support to ensure activations are of high-quality, scalable, customizable, activate engagement and are uniquely IBM.
A Heroic Turn of Events
CrowdStrike’s Fal.Con 2020 cybersecurity conference was originally planned to be live in Las Vegas for a global audience of 2,200.
As COVID restrictions mandated a change to that plan, GPJ was enlisted to deliver a two-day online event of an audience almost six times the original size. The result was a technological tour-de-force that utilized a customized web-platform, immersive extended reality staging, dynamic graphics, and high-production value content to deliver our audience to a world where they rallied together as superheroes against an ever-growing list of cyber threats.
A commitment to
inclusion and belonging
We commit to closing the opportunity gap by explicitly embedding a DEIB lens in our organizational culture, our talent & operational practices, and in the experiences we create.
Stellantis @CES 2021
Driving iconic brands
into a new world
With CES going all virtual in 2021, Stellantis (formerly FCA) tasked GPJ and its sister agency, Spinifex, to bring them into the virtual world.
The experience took visitors through a true 3D environment, allowing them to explore 12 unique name plates and the latest in confidence-inspiring technology from 6 legendary brands: Chrysler, Jeep, Dodge, RAM, Fiat and Alfa Romeo.
Consumers had multiple ways to discover the brands and the various technologies featured – self-guided, quick tour, tech-specific and a personalized, curated experience.
Get up to speed with GPJ’s latest experience insights and trends