What We Do

Analytics & Measurement

Data Science: Turning Data into Actionable Insights
Data is invaluable, but understanding how to use it effectively can be challenging. At GPJ, our experience designers excel at transforming data into actionable insights. By analyzing trends and uncovering opportunities, we craft strategies that drive measurable results. From fresh creative execution to impactful experience design, our approach helps shift audience perceptions, identify micro-segments, and influence customer behavior.

Our Analytics Services Include:

• Experience Effectiveness Analysis
• Data Collection Consulting
• Systems Integration (across data sources, CRM, and Marketing Automation platforms)
• Data Strategy
• Data Integration

Audience Acquisition

End-to-End Audience Acquisition
Great keynotes and top sponsors mean little without the right audience. GPJ ensures your event draws the perfect balance of quantity and quality attendees to maximize ROI.

From building event websites and integrating registration portals to crafting acquisition strategies and marketing assets, we handle every aspect of audience acquisition. Whether acting as an extension of your marketing team or managing the entire process, our goal is simple: bring the audience you need to your event.

Our Services Include:

• Strategic Planning
• Web Development
• Audience Acquisition Strategy
• Paid Placement
• Content Strategy & Production
• Design
• PR
• Attendee Communications
• Reporting and Optimization

Experience Design

Engaging Audiences, Driving Results
Experience design is the cornerstone of our work at GPJ, uniting strategy, creative, technology, and production to engage your target audience. It blends commerce, psychology, anthropology, and communication to create meaningful, participatory, and immersive customer interactions.

Our time-tested approach ensures optimal engagement, driving outcomes like generating new leads and capturing valuable customer insights.

Our Experience Design Services Include:

• Environmental Strategy
• Experience Design (Physical, Digital, Social, Mobile)
• Attendee Journey Mapping
• Sensory Component Design (Lighting, Sound, Texture, etc.)
• Experience Measurement Strategy

Hybrid Event Strategy & Execution

Digital & Hybrid Events: Experience-Driven, Globally Delivered
At GPJ, our “experience first” approach drives user journeys that connect and engage across event and experience portfolios. From producing digital and hybrid events since 2008 to building custom studios anywhere in the world, we bring expertise and innovation to every project.

Our live production team specializes in virtual events, including broadcasts, streaming, set design, direction, and content creation—crafted specifically for online engagement. While technology enables delivery, the experience itself drives meaningful business outcomes.

Since 2008, We’ve Delivered:

• Highly engaging virtual events that amplify your message and provide actionable analytics
• Hybrid/omni-channel events blending in-person and online strategies, like “hub and spoke” programs
• Always-on virtual platforms supporting multiple events across event portfolios
• Online event marketing integrated with social media and mobile devices
• Custom broadcast studios for HQs, satellite offices, or homes—anywhere in the world
• With over 1,200 virtual and hybrid events produced since 2020, we’re ready to help you create unforgettable experiences.

To learn more, see our Virtual and Hybrid Events pages.

Sponsorship Sales & Partner Management

GPJ’s Sponsorship Sales and Partner Management (SPPM) team ensures your sponsorship programs are strategically designed and flawlessly executed. From developing impactful sales tools to managing sponsor relationships, we drive revenue and deliver measurable value.

Our experts handle every aspect of sponsorship—from program design and outreach to onsite execution and post-event follow-up—ensuring all benefits are delivered and obligations met.

Our SSPM Services Include:

• Strategic Planning
• Prospectus Development
• Sponsor Acquisition & Management
• Sales Tools & Outreach
• Sponsor Communications & Benefit Execution

Strategy & Planning

Strategic Experience Mapping® is GPJ’s proprietary process for uncovering deep insights into audience needs, behaviors, and preferences. Developed in the mid-1990s and refined through decades of experience across diverse industries, it lays the foundation for our award-winning creative and experience design teams.

This process produces a detailed schematic that aligns brand objectives with audience segments, outlining the content and experiential strategies needed to drive desired actions. Combined with our Portfolio Planning model, our clients have a truly powerful toolset with which to make data-driven decisions.

With the right strategy and creative execution, GPJ ensures your brand’s success through innovative, results-driven experiences.

Sustainability Planning & Execution

Driving Change Through Sustainability and Inclusion
As the world’s leading experience marketing agency, GPJ is committed to creating lasting change by delivering live, digital, and hybrid experiences that are diverse, equitable, inclusive, and sustainable.

Environmental stewardship is embedded in everything we do. From leadership to daily practices, sustainability inspires our work and informs how we help clients navigate a complex landscape. Our internal experts provide tools and measurements to design responsible, sustainable initiatives that minimize business risks and environmental impact.

When sustainability isn’t a priority for clients, we elevate the conversation. We collaborate to reduce event impacts, ask tough questions, and develop sustainability playbooks aligned with their mission and goals. Together, we’re shaping a more sustainable future for experience marketing.

Learn more about our sustainable experience practice here.

Creative Services

From Big Ideas to Brand Devotion
At GPJ, our rigorous and programmatic approach to brand experiences begins with strategy and is driven by a passion for creating unforgettable moments. We start with bold, disruptive ideas that challenge conventions and refine them through a world-class experience design process.

Our global creative studios, winners of countless industry awards, focus on building brand fans, not just customers. Trusted by the world’s most respected marketers, we transform event portfolios into high-performance marketing investments that inspire lasting loyalty.

Our Creative Services Include:

• Branding, Theme Development & Messaging
• Conference Production Design
• Copywriting
• 2D & 3D Design
• Graphic Design
• Presentation Design
• Digital Animation, Photography, & Video
• Signage & Collateral Design

Content Creation

Engaging, Immersive, Flawlessly Delivered
Whether it’s a digital experience, a high-production keynote, or a series of presentations, GPJ delivers. For over 100 years, we’ve crafted award-winning content for brand activations worldwide, including engaging presentations, immersive games, digital interfaces, and more.

Our process begins with strategy, is executed with precision design, and culminates in flawless delivery—hallmarks of the world’s leading experiential agency. Everything we create is designed to build meaningful connections with your target audience and drive lasting results.

Experience Technology

Live Broadcast & Studio Design

Live Broadcast Streaming: Amplifying Your Brand Message
At GPJ, we’ve been using broadcast streaming to create impactful digital experiences for years, blending TV-level production quality with data-driven insights. Whether it’s a high-production online broadcast or a fast-turn virtual event, we know how to deliver content that enhances your brand and drives engagement.

Turn to GPJ for online broadcasting services that include:

• Corporate broadcast studio design and construction anywhere in the world
• High production value with expert stage design, lighting, direction, and streaming
• A one-stop shop for communications strategy, creative ideation, content development, and content strategy

Learn more about Live Broadcast Streaming and Studio Design

Engineering & Fabrication

See examples of our fabrication expertise here.

Event Production

Seamless Execution, Memorable Experiences
At GPJ, we know the devil is in the details. That’s why our award-winning event management team ensures every aspect of your event is flawlessly executed. From strategy to action, we create efficient, cost-conscious plans that result in beautiful, memorable, and shareable experiences—building lasting brand devotion.

We manage all facets of event production, including speaker coordination, timelines, resources and logistics. By leveraging expertise across GPJ’s disciplines, including broadcast streaming, we ensure every objective is met and every detail addressed.

Our Event Production Services Include:

• Location & Venue Scouting
• Event Broadcasting Streaming
• Live Streaming Virtual Events
• Experiential Retail
• General Session Design & Production
• Registration Services & Contact Center Management
• Speaker/Artist Booking & Session Planning
• Product Launches & Experiential Retail
• Mobile Tours & Roadshows
• Event Timeline, Safety, and Traffic Flow Planning

Discover how GPJ brings events to life with precision and creativity.

See examples of our event production work here.

Graphics Production

Versatile and High-Quality Solutions
GPJ’s graphics and printing department delivers precision and creativity for all your signage and branding needs. From computer-cut vinyl lettering and logos to large-scale vehicle wraps, we handle a wide range of specialty materials and techniques for trade shows, advertising, and point-of-purchase displays.

Our capabilities include dye-sublimation printing, direct-to-textile and board printing, CNC contour routing, vinyl cutting, lamination, and fabric finishing—all completed within our state-of-the-art production facilities and with sustainability as a priority.

See examples of our graphics production here.

Third Party Vendor and Partner Management

Transparency and Commitment to Diversity
At GPJ, we pass through all third-party program costs with full transparency and no markup, ensuring the best value for our clients.

We are also deeply committed to diversity through our Minority Vendor Program, which increases opportunities for MBEs (Minority Business Enterprises) and WBEs (Women-Owned Business Enterprises). This company-wide effort spans traditional procurement and non-traditional areas, including professional services, transportation, and travel agencies.

Our goal is to deliver high-quality products and services at the best possible price. If an MBE or WBE meets GPJ’s high standards, they are carefully considered for partnerships that foster mutual success.

Global Event Portfolio Management

Live Production

Special Experiences

Immersive and High-Impact Events
GPJ’s Special Experiences (SPEX) team brings together diverse expertise and a passion for crafting immersive environments with exceptional production value. From intimate VIP gatherings to large-scale global events, we deliver memorable experiences that captivate audiences and elevate brands.

Our SPEX Experience Includes:

• Live Events
• VIP Corporate Events
• Arena Concerts with A-List Talent
• Award Shows
• Press Events
• High-Touch Receptions & Dinners
• Lively Parties and Experiential Activations (B2B & B2C)

Let GPJ transform your vision into an unforgettable event.

Sports Marketing

Maximizing Your Brand’s Impact
In an experience-driven world, sports offer a powerful platform for storytelling. With decades of expertise, GPJ has delivered unforgettable engagements at the Olympics, the Masters, F1, the Super Bowl, and beyond. Now, we bring our unmatched sports marketing experience to your brand as a specialized practice.

From sponsorship activation to VIP experiences, we design and deliver innovative experiences that maximize your return on investment in sports. With over 100 years of legacy and unapologetic innovation, GPJ continues to change the game in B2B, B2C, and direct-to-fan engagement.

Our Sports Marketing Expertise Includes:

• Live Events & Experiences
• Interactive Engagements & Activations
• Stadium Experiences
• Ceremonies & Performances
• Experience & Environmental Design
• Celebrations, Parties, & Fan Fests
• Trade Shows & Audience Strategy
• Inclusive & Accessible Experiences

Virtual and Hybrid Experiences

Since we started producing digital events in 2008, we’ve seen a rapid rise in the sophistication of streaming technology, giving us even more opportunities to address our clients’ challenges in very creative ways. Our Live Production team has deep expertise producing Virtual Events  including virtual broadcasts, streaming, set design, production, direction and content creation. And make no mistake – creating content for online engagement is entirely different than in the physical world. The technology is important for delivery, but the experience is what will drive the right business outcomes.

Learn More About our Virtual and Hybrid Events