A Smarter Business Engine

Digital transformation is a topic that not everyone has heard of, but one that IT leaders are all too familiar with. In fact, over 90% of businesses struggle with it.


Drawing inspiration from IBM’s partnership with Charles Eames at the iconic, early 60s Mathematica exhibit, we created a 10-foot tall, interactive machine that uses playful metaphors to show how IBM’s products and solutions can help businesses overcome their struggles with digital transformation. The behavior of the plastic balls as they travel through the tracks and mechanisms of the machine helps to visualize the key steps to a more modern organization. In essence, the installation proves the power of design to make the complex, simple.

Currently touring the US and appearing at large industry events such as CES, this self-perpetuating machine is also accompanied by voice-over narration that syncs with each of the 8 “teachable moments,” reinforcing IBM’s point of view.