Acura's House of Energy
As the exclusive auto partner of SCOPE Miami Beach, Acura had the opportunity to establish itself with the audience as the premium performance car brand at the creative gathering.
To celebrate the all-new all-electric 2024 ZDX performance SUV, Acura partnered with GPJ and MullenLowe, creating an immersive gallery experience in collaboration with Miami-based artist HOXXOH.
Acura’s House of Energy installation showcased the talents of HOXXOH, a local Miami contemporary artist with innovative use of RGB art techniques. The installation was inspired by the Acura brand’s Precision Crafted Performance DNA, and its first all-electric vehicle, the 2024 ZDX, at the center of the activation.
Using Red, Blue, Green, and White color-changing LED lighting design, the space was magically transformed and animated, with the intimate ZDX Art gallery revealing a variety of hidden layers of art within the painted murals of the walls and on the painted ZDX itself.
Acura also gave attendees the opportunity to experience one of four Acura MDX’s that offered VIP shuttle service operating out of the Loews Hotel, Miami Beach.
Acura’s partnership with SCOPE Miami Beach continues to further the brand’s support of the creative community and provide a platform for up-and-coming creators to tell their stories.
