Cisco/Google Cloud/IBM/Kyndryl
We transformed NRF 2026 into a high-traffic retail floor—where tech brands merchandised innovation, sparked demand, and moved attendees from browsing to buying.
The Challenge
NRF is retail’s biggest stage at NYC’s Javits Center. For the 2026 show, technology brands were competing for attention, AND competing for cart share. Cisco, Kyndryl, IBM, and Google Cloud each needed to prove their value in a space where innovation moves at shelf speed.
GPJ was tasked with transforming these enterprise giants into must-see retail destinations—creating standout moments that felt less like booths and more like flagship experiences. The goal? Differentiate each brand through a retail-first lens, keep energy levels at a peak-store launch buzz, and ultimately drive measurable business outcomes.
The GPJ Approach
To turn tech into retail theater, GPJ activated our full, end-to-end ecosystem—strategy, creative, fabrication, and production—designing experiences that moved attendees from window shoppers to engaged buyers.
We mapped intentional attendee journeys that guided visitors through each space like a well-merchandised store—layering discovery, interaction, and education at every touchpoint. From bold visual storytelling to tactile, hands-on moments, every element was designed to stop traffic, spark curiosity, and invite exploration.
Attendees experienced unique environments that were dynamic, immersive, and unmistakably retail—where innovation wasn’t just displayed, it was demoed, tested, and added to cart.
Client Spotlights
Cisco
To spotlight “AI-ready infrastructure for the future of retail,” GPJ brought the Cisco Store Tech Lab to life—a fully merchandised, real-world retail environment. This wasn’t a concept—it was a working store, designed to show (not tell) how Cisco powers modern retail. A standout moment: an interactive mirror activation that blended digital and physical, turning a simple reflection into a smart, data-driven experience.
Kyndryl
GPJ designed a 20×30 custom space that functioned like a guided in-store journey—intuitive, intentional, and built for conversion. Visitors were led through a seamless flow of content and interaction, each moment strategically aligned to key goals: building pipeline, accelerating deals, educating prospects, and strengthening customer relationships. Think of it as a curated retail path, every step designed to move the needle.
IBM
For IBM, engagement was the hero product. We layered in a series of interactive activations, anchored by the immersive “Sevilla game”—a high-energy experience that drew attendees in and kept them playing, learning, and connecting. It was equal parts entertainment and education—retailtainment at its best.
Google Cloud
GPJ captured Google Cloud’s signature vibe—open, energetic, and endlessly explorable. The space blended tangible product storytelling with moments of delight, creating an environment where attendees could browse, interact, and discover at their own pace. It was less booth, more playground—designed to make learning feel effortless and engaging.
The Outcome
By reimagining enterprise technology through a retail lens, GPJ transformed four distinct brands into cohesive, high-impact experiences that resonated with NRF’s audience.
Through interactive storytelling, tailored attendee journeys, and environments built for discovery, each space drove engagement, deepened relationships, and delivered against critical business goals.
At NRF 2026, these brands didn’t just show up—they showed how retail gets done.
