WE HELP MARKETERS MEASURE WHAT MATTERS

GPJ’s Experience Intelligence System™ (EIS) is a strategic methodology for measuring the full impact of your experiential investments. Through our Decision Science practice and standardized EIS approach, we’ll get beyond vibes and vanity metrics to arm you with the intelligence you need for smarter decision making, and executive-ready proof of audience, brand and business impact. 

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OTHERS MEASURE WHAT THEY CAN.

WE MEASURE WHAT YOU NEED.

SEE EIS IN ACTION.

Unlocking Experience Intelligence
Enterprise Scale Meets Empirical Proof

THREE CORE PILLARS. TWO TEAMS. ONE HOLISTIC SCORE. 

It all starts with a conversation. Our Strategy team helps you align on your goals and the purpose of your experience. From there our Decision Science team crafts a custom measurement plan, defining KPIs and benchmarks across three core pillars, to capture a holistic view of actual impact and performance.

  1. Audience Participation: The physical success. Did they show up, and did they engage?
  2. Brand Sentiment: The perception shift. Did we change how they think and feel?
  3. Business Impact: The commercial outcome. Did we generate leads and close new revenue?

CREATE NEW INTELLIGENCE ENGINES WITH EIS. REALLY.

Unlock the strategic value of your experiential data:  

  • Executive Alignment: Arm your leadership with the standardized, executive-ready proof required to confidently justify experiential spend and secure future budgets.
  • Optimized Portfolio Investment: Transition from intuition-based planning to data-backed strategy, enabling smarter, high-yield investment decisions across your experiential portfolio.
  • Continuous Improvement: Pay forward actionable insights to continually refine and enhance the performance of future marketing initiatives.
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Benefits of EIS

  • 360-Degree Impact Measurement
  • Streamlined KPI Focus
  • Full Lifecycle Partnership
  • Decision Science Based
  • Executive-Ready Dashboards

How EIS Differs from Others

  • Proactive Planning vs. Reactive Aggregation
  • Strategic Approach vs. Post-Hoc Scoring
  • Holistic Insight vs. Keyhole Lead Tracking
  • Embedded Expertise vs. Outsourced Platforms
What is GPJ’s Experience Intelligence System (EIS)?

EIS is GPJ’s strategic methodology for measuring the full impact of experiential investments. Through the Decision Science practice and a standardized approach, it moves beyond vanity metrics to deliver executive-ready proof of audience, brand, and business impact.

What are the three core pillars of EIS?

Audience Participation (did they show up and engage?), Brand Sentiment (did perception shift?), and Business Impact (did the experience generate leads and revenue?). Together they form one holistic score of actual performance.

How does EIS differ from other measurement approaches?

EIS emphasizes proactive planning over reactive aggregation, a strategic approach over post-hoc scoring, holistic insight over narrow lead tracking, and embedded Decision Science expertise rather than outsourced platforms.

What benefits does EIS provide marketers?

360-degree impact measurement, streamlined KPI focus, full-lifecycle partnership, Decision Science–based plans, and executive-ready dashboards that support budget justification and smarter experiential portfolio investment.

MEASURE WHAT YOU VALUE

“Measurement becomes a strategic tool that allows us to stop guessing and start knowing.”

Fiona Bruder
Global CEO, George P. Johnson

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