Creative Technology

Empowering Brand Stories with Innovation and AI

At GPJ, we lead the industry in creative technology for brand experiences, where data-driven strategy meets cutting-edge innovation. We craft immersive environments where brands don’t just exist—they come to life through innovative storytelling powered by the best in experiential tech and AI.

What do you mean by “creative technology?”

Creative technology is about using digital tools and platforms to create personalized, engaging experiences that connect people with brands—both online and in real life. It’s about combining creativity with technology to make experiences interactive, memorable, and meaningful.

Tools like virtual reality (VR), augmented reality (AR), touch-based technology, and artificial intelligence (AI) can help bring a brand to life in surprising ways—letting people explore virtual worlds, see digital overlays in the real world, feel a digital experience through touch, or interact with AI-powered tools that personalize content and respond to their needs in real time.

At GPJ, we use technology strategically to design personalized and unique experiences. Whether it’s an immersive digital environment or a hands-on in-person event, we create moments that people remember, build stronger connections with the brand, and leave a lasting impression.

GPJ worked with Cisco to develop an installation for Cisco Live 2024 called “Sound Art” inside the World of Solutions Social Hub. Designed to artfully showcase that every voice counts and matters, attendees gave their rallying cries and shout-outs into a microphone and watched in real-time as their voices transformed the beautiful visuals on layered transparent LEDs.

Enhancing Human Creativity with Technology

Our technology labs are hubs of experimentation, where we test and refine the latest tools, including AI, to deliver unparalleled results for our clients. This commitment ensures that every GPJ experience:

  • Integrates seamlessly into broader marketing ecosystems.
  • Engages audiences through personalized, real-time interaction.
  • Informs decisions with actionable insights.
IBM has been the digital innovation partner for both the US Open and Wimbledon for over 30 years, enhancing the fan experience by providing scores, stats and insights for millions of tennis fans worldwide. “Calling the Shots” (photos above) is a shot-tracking, AI-powered table tennis experience that illustrates IBM watsonx’s ability to generate match insights and AI commentary for fans of these iconic tournaments and players. Now anyone can get in the game and get analyzed, generative AI-style – just like today’s elite athletes. See more HERE.

Revolutionizing Experiences with AI

Generative AI is redefining what’s possible in experience design, and GPJ is at the forefront of this transformation. By integrating AI into our creative and production workflows, we’re enabling critical insights, more imaginative design, and seamless execution. This approach ensures that creativity isn’t compromised—it’s amplified through our strategic framework:

  • Discover: AI-driven tools save time and uncover insights, enabling our strategists to focus on what matters most.
  • Define: Generative visuals make complex ideas digestible, delivering clarity and precision in creative briefs.
  • Design: Our teams spend less time on tedious tasks, dedicating more energy to creating inspired, impactful concepts.
  • Deliver: From streamlined project management to production efficiency, AI accelerates every facet of our delivery.
“We had to get incredibly strategic and thoughtful about how to tell the strongest, clearest, most trusted message,” said Katherine Pettit, executive creative director (Dreamforce) for GPJ. “We also had to tell this story in layers, from the novice having their first introduction, to hands-on AI, to the fluent early adopter.” See how we worked with Salesforce to share their AI story HERE.

Your AI Story, Told Beautifully

GPJ has partnered with industry leaders like Google, IBM, and Salesforce to showcase their groundbreaking AI solutions through dynamic, award-winning experiences. This has armed us with a deep knowledge of the AI ecosystem and how it is impacting the industries our clients serve.

GPJ partnered with The Weather Company to bring their existing campaign, ‘Weather, The Original Influencer’ to life in the heart of Cannes Lions 2023, communicating the value of their sophisticated ability to predict consumer behavior based on weather, and its influence and ability to transform business. See the case study HERE.

Whether we’re demonstrating how AI is reshaping industries or incorporating it into experiential marketing, our deep understanding of AI ecosystems allows us to tell compelling, human-centered stories that resonate.

Why GPJ?

At GPJ, technology is more than a tool—it’s a partner in creativity and innovation. By leveraging its potential, we help our clients create more efficient processes, unlock deeper engagement, and ultimately, tell better stories. Whether we’re building custom AI solutions or helping clients embed AI into their event strategies, we ensure that every experience is as transformative as the technology itself.