Month: February 2014

Uncategorized Feb 11 2014

Gone in 60 Seconds

Some CMOs spent millions dollars of their precious marketing budgets on Super Bowl spots to create an audience lasting seconds on television and possibly longer on social channels (if they’re lucky). 2014 is the noisiest era of marketing in history. Super Bowl advertising today is a race to become cheekier, with swat teams dedicated to …

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